International Expansion of ACMC PLC Research 2022

INTERNATIONAL EXPANSION OF ACMC PLC
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Executive summary
Internationalization of business is crucially required for progressing the business more
effectively to increase the growth rate in an efficient manner. This research revolves around the
impact of FDI on decision making of business organisation that desires to expand its business in
international market. Moreover, this research also discuss the positive and negative impact of
FDI issues that either lead an organisation to grow or fall.
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Table of Contents
1. Introduction..................................................................................................................................3
2. Company overview......................................................................................................................3
3. Discussion....................................................................................................................................3
3.1 Analysis of FDI of Acme Plc.................................................................................................3
3.2 FDI issues that make or break the decision to expand...........................................................5
4. Mode of entry..............................................................................................................................7
5. Recommendations........................................................................................................................7
6. Conclusion...................................................................................................................................8
Reference List..................................................................................................................................9
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1. Introduction
International expansion in business is too vital for any organization to enhance their business
growth by acquiring huge profit which is equally applicable for the case of Acme Plc. Actually,
it can enable them to get a global footprint as well as be able to avail new audiences for
proceeding with further expansion. FDI is a very efficient element for getting funding for
companies for improving their infrastructure as well as grow business in a sustainable manner. In
this regard, the FDI analysis of the UK has been provided and here, the description of the
attraction of the market will also be paid heed to.
2. Company overview
Acme Plc has been running its operation in the software sector to give the best possible solution
to businesses. It has been seen that they have been giving services by focusing on delivering
flexible clients. They have been working on an agency model and due to this reason; they have
been able to provide proper services that enable them for discarding unnecessary things so that
focus should be only on business. Apart from that, it has been seen that they have also been using
partnership models that enable them to get enough flexibility to give satisfaction to their clients
for getting sustainability in business.
3. Discussion
3.1 Analysis of FDI of Acme Plc.
Acme Plc. which is a UK based SME is trying to expand its business in the US market.
However, the company has recently had several challenges in the field of investment. With the
growing presence of foreign investment in the US Acme Plc. has been facing issues in investing
in foreign assets to ensure the expansion of the business organization. Brainlabs being a software
solutions company has started investing in foreign assets prevailing in the US (Demir and Im,
2020, p.2463). Apart from this, the company is also using the digital marketing factors to search
for potential assets in the international market to ensure the expansion of the business
organization. In order to improve the productivity of the company the management of Acme Plc.
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