Role of Eco-Tourism in Sustainable Development for Tourism Sector in UK

This report conducts research on the role of eco-tourism in sustainable development for the tourism sector in the UK. It includes a research proposal, literature review, research methodology, data analysis, and recommendations. The aim is to assess the importance of eco-tourism in sustainable development for tourism activities in the UK.

International hospitality
and tourism management

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Producing research proposal..................................................................................................1
Research background .................................................................................................................1
Aims and objective......................................................................................................................1
Significance of the study.............................................................................................................2
LITERATURE REVIEW................................................................................................................2
The importance of Eco - tourism and sustainability development..............................................2
The various types of eco-tourism activities followed by British tourism sector.........................2
The role of eco-tourism in sustainability development ..............................................................3
Various ways to promote ecotourism in tourism sector .............................................................3
RESEARCH METHODOLOGY.....................................................................................................4
Research philosophy...................................................................................................................4
Research approach .....................................................................................................................4
Types of research .......................................................................................................................5
Data collection methods..............................................................................................................5
Data analysis...............................................................................................................................6
Ethical consideration...................................................................................................................6
DATA ANALYSIS..........................................................................................................................6
Alternative research methodologies and lessons learnt from outcomes...................................15
CONCLUSION .............................................................................................................................15
RECOMMENDATION.................................................................................................................15
REFERENCES .............................................................................................................................16
APPENDIX....................................................................................................................................17

INTRODUCTION
This report will conduct research on the topic Role of eco-tourism in sustainable
development for tourism sector in UK. In order to conduct this research both primary and
secondary research will be done on this topic and appropriate findings regarding this topic will
be presented in this report. The literature review on the importance of eco-tourism and
sustainable developing in tourism sector will also be presented in this report.
P1 Producing research proposal
Research title – Importance of role of eco-tourism in sustainable development for tourism
sector: A case study of UK
Research background
Eco-tourism has emerged as one of the fastest growing sectors in the tourism sectors. The
social responsible travel, personal growth and environment sustainability is focused by eco-
tourism (Torres-Delgado and Saarinen, 2014). The local environment is being supported by
ecotourism as it provides a form of sustainable environment. The importance of eco-tourism is
growing each year. The conservation of environment is there in order to have allowed traveller
impact on nature. With this the high -experience to tourist that are visiting destinations will also
be provided .The number of visitors that are visiting UK are increasing in number due to which
there have been negative impact on the environment (Saufi , O'Brien and Wilkins, 2014).To the
regions natural and cultural resources a threat is there due to tourism. There is a overuse of water
supply, beaches, heritage sites etc due to increase in number of tourist visitors. The pollution
also increases through traffic emissions and the waste material are also not disposed properly by
the tourist that are visiting the destinations. The eco-tourism will help to make awareness in
public regarding the sustainable an environment and what all things can be done in order to
conserve and protect the nature. The negative impact on the environment can be minimized and
also the positive experience to both visitors and host will be given through sustainable
development for tourism activities. The number of visitors that are visiting this places will also
increase if this concept of tourism will be sued and the local and tourism sector will be benefited
from this (Lanfranchi, Giannetto and De Pascale, 2014).
Aims and objective
Aims – The aim of this research is to assess the importance of eco tourism in sustainable
development for tourism activities in UK.
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Objective -
 To examine the importance of Eco tourism and sustainability development
 To analyse various types of eco-tourism activities followed by British tourism sector
 To examine the role of eco-tourism in sustainability development
 To recommend various ways to promote ecotourism in tourism sector
Significance of the study
This research will represent the importance of eco-tourism and sustainability
development in tourism sector (Komppula, 2014).The various ways in which the negative
impact on the environment that can be reduced by making use of eco-tourism in tourism
sectors will be signified by this research.
LITERATURE REVIEW
The importance of Eco - tourism and sustainability development
According to Torres-Delgado and Saarinen, 2014 , eco-tourism is utilized as an excellent
tool in order sustainable development. The environmental, economic and social benefits is been
created for local communities. Today by many marketers and tourism planners eco-tourism is
being carried out. The impact on the environment is minimised due to eco-tourism and the local
communities are benefited from this concept and also more satisfaction is there among tourist.
By using the concept of eco-tourism the need to both human and environment are been met. As
per the international ecotourism society, 2007, both the environment and well-being of local pole
is conserved and maintained by the responsible travel. With the sustainable development all the
requirement of tourist are met and the opportunities for the future are protected and enhanced. In
order to achieve the goal of ecotourism sustainable development is very essential. However, on
other hand, eco-tourism can also cause some displacement of local communities and also
threatened the indigenous culture. According to _Ramos and Prideaux, (2014), More
opportunities of job is been given by ecotourism .On the contrary note there can be social
disharmony due to competition for eco-tourism income among various groups.
The various types of eco-tourism activities followed by British tourism sector
According to Picard, (2015) , there are few organization and program that can assist the
people for looking for sustainable experience for travel .The first tourism industry association in
UK is Association of independent tour operators (AITO).Through its business it promotes green
tourism and responsible travel. More sustainable travel are been mad by them .They protect the
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environment such as its flora, fauna and landscape etc. They respect to traditions, religions etc
are been given and the benefits is been given to local people. The waste disposable, noise etc are
been minimized by AITO. In order to achieve this the polices are been established by them and
also there are staff are involved in it. The good practices are been encouraged and awareness is
spread regarding sustainable tourism. The green policy is been followed by British tourism sector
in which more and more of green trees are planted in order to provide the tourist with fresh air.
In order to make use eco-tourism practice the best- ecotourism activities are been used such as
waters are dumped properly, monuments are well maintained and hygiene at tourist destination is
there.
The role of eco-tourism in sustainability development
As per Xu and Fox , ( 2014), for the sustainable tourism ecotourism is a sub-
component .It is an essential tool for sustainable development .The alternate source of livelihood
to local pole is been given by eco-tourism whch is more sustainable. The resources are conserved
and make use of resources in a sustainable ways. By exploring ecology and eco-systems eco-
tourism tries to raise consciousness regarding environment .On the protected natural resources
area business of eco-tourism have low impact and also the techniques are recreated. As per __,
for the experience of tourist it identified natural as a central elements .It also provide benefit to
the local people that are residing over there by giving them more job opportunities. The only
goal of eco-tourism is sustainable development. The wildlife, nature , cultures, monuments etc
can be protected and can be maintained through sustainable practices. Without compromising the
needs of future generation the needs and aspiration of represent generation will be met through
sustainable development. In order to protect natural resources the strong economic incentive is
bee provided by ecotourism and it is one of the string strategies for sustainable development.
Various ways to promote ecotourism in tourism sector
According to _Orgaz-Aguera and Morales, (2015), to promote eco-tourism for a given
destination partnership will help to maximize the marketing dollars and broader and desirable
audience will be reached out. The government of UK can take some initiative in order to
promote eco-tourism of their country. On the TV they can show advertisements related to eco-
tourism activities in UK. By seeing this advertisements on TV people will be attracted towards it
and more frequently they will visit this place. However they can also make use of digital
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technology such as social media sites Facebook, twitter and blogs etc in order to promote
activities of sustainable development activities in tourism sector. The campaign related to
promotion of sustainable development such as dumping of waster -materials or recycling of
garbage etc can be done in UK in order to make a move towards sustainable practices. This will
be grab more number of tourists .In order to promote eco-tourism the various programs need to
be launched by the government and appropriate fund need to be invested in order to preserve
their building and wildlife's.
RESEARCH METHODOLOGY
Research philosophy
Basically the two types of research philosophy are there that can be sued in order to
conduct a research and they are as follows-:
Interpretivism- The element of the study are interpreted in this. This type of research is
more qualitative and the structured interviews or participant observation are some of the methods
that are sued in it. From ' social-action drive' interpretivist methods of research are driven or
used. In this the in- depth insight to the lives of respondent is gained
Positivism – It is a type of methods of quantitative and include method such as social
surveys, structure questionnaires and official statistics .They have god relatability .The similar
methods and approaches to the natural sciences are been used by sociologists .The strong
prediction is explained in this research methodology.
The research that will be used in this report will be interventionism as it is type of
qualitative reach and a huge insight knowledge need to be gained from this research so
interpretivism will be used.
Research approach
Basically there are 2 type of research approach and they are as follows-:
Deductive – With a hypothesis this approach usually begins and it is connected mainly
with qualitative research. From an already existing theory hypothesis is developed in a deductive
approach. With a social theory they start and with the data they test its implications. From a more
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general level to a more specific level they move usually. With scientific investigation this type
approach is associated.
Inductive – In this type of approach the data is gathered by the researcher as per their
topic of interests. Once the data is collected the researcher will analyse the data and from that it
will develop a theory that would explain the pattern.
The inductive research will be used in this research because interpretivism researchers make use
of this approach as it is qualitative.
Types of research
Qualitative – This type of research will help to gain insight knowledge on a specific
subject or topic. The ideas or hypothesises are developed with the help of this research. The
focused groups, individual interviews and observation etc are some of the common method. In
this the questions that are raised are broad and open .As the things can be manipulated so they
can be biased.
Quantitative – In this the numerical data is been gathered which get converted in a
useable statistics. In order to form facts to make use of measurable data and in research it uses
uncover patterns. The questionnaires and survey are the common method for this type of
research.
In this research, the qualitative data collection method will be used as the in-depth
knowledge about eco-tourism need to be collected.
Data collection methods
In 2 ways the data can be gathered and they are as follows-:
Primary data collection – This is the primary source of data collection. In order to collect
data from people the interviews, questionnaire etc are been made. In this data is collect for the
first time.
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Secondary data collection – Some of the sources of secondary data collection are social
groups , websites, Internet etc .From before only the data is gathered and it does not comes in the
category of primary source data.
In this research that data will be collected in the from primary data collection as the in form of
questionnaires the data will be collect from tourism companies .
Selecting sample and size- In this random way the some of the tourism companies were
selected and the questionnaires that was made was distributed randomly among them. In order
to conduct this research a sample was selected and the sample size of 20 tourism companies
were selected randomly.
Data analysis
Within the data the themes are analysed by making use of thematic data analysis. It is a
common form of reach in qualitative research.
Ethical consideration
During this research the confidentiality was maintained and no private information
regarding the participant who participated in this research was out. The companies were not
allowed to discuss the answers with each other regarding the questions that were asked in the
questionnaire. They also were asked to make this session a private one. Through this research
that is been done no physical and emotional harm need to be done to people.
DATA ANALYSIS
Theme 1: In this most of the companies thinks that the sector of tourisms is benefited form
the eco-tourism practices.
Respondents Percentage
Yes 16 80
No 4 20
Total 20
6

In this 16 companies taught that sectors of tourism is benefited from eco-tourism while rest four
taught it has not benefited from eco-tourism
Theme 2: In this most of the companies said that they are happy with this new concept of
eco-tourism.
Respondents Percentage
Yes 15 75
No 5 25
Total 20
In this the 15 companies were happy with the concepts of eco-tourism while the other five are
not happy with it.
7
Yes No
0
2
4
6
8
10
12
14
16
18
Respondents

Theme 3: In this most of the companies said that negative impact on the environment and
wildlife is reduced through eco-tourism.
Respondents Percentage
Yes 14 70
No 6 30
Total 20
8
Yes No
0
2
4
6
8
10
12
14
16
Respondents

In this the 14 companies said that eco-tourism have reduced the impact on the environment and
wildlife. While the rest 6 companies do not think so .
9
Yes No
0
2
4
6
8
10
12
14
16
Respondents

Theme 4: Some of the companies said that they are happy with the initiative that is been
taken by government by promoting eco-tourism
Respondents Percentage
Yes 13 65
No 7 35
Total 20
The 13 companies said that thy are happy with the initiative that is taken by the government
while the rest do not think so.
10
Yes No
0
2
4
6
8
10
12
14
Respondents

Theme 5: About major of companies thinks that eco-tourism is important for sustainable
development.
Respondents Percentage
Yes 16 80
No 4 20
Total 20
The 16 companies taught that eco-tourism is essential for sustainable development while the rest
do not think so.
11
Yes No
0
2
4
6
8
10
12
14
16
18
Respondents

Theme 6: The companies thinks that more job opportunities is being given to local
communities through sustainable practices
Respondents Percentage
Yes 12 60
No 8 40
Total 20
The 12 companies thinks that more job opportunities is given from sustainable development
while the rest 8 companies do not think so.
12
Yes No
0
2
4
6
8
10
12
14
Respondents

Theme 7: Major companies thinks that eco-tourism can be promoted through social media
sits and more tourists will be attracted towards it.
Respondents Percentage
Yes 15 75
No 5 25
Total 20
The 15 companies think that eco-tourism can be promoted through social media sites while the
rest 5 companies do not think so.
13
Yes No
0
2
4
6
8
10
12
14
16
Respondents

Theme 8: Most of the companies thinks overall development is their due to eco-tourism
and sustainable development
Respondents Percentage
Yes 13 65
No 7 35
Total 20
The 13 companies think that overall development is there due to eco-tourism and sustainable
development while the rets 7 companies do not think so.
14
Yes No
0
2
4
6
8
10
12
14
Respondents

Thus by seeing this one can find out that most of the companies thinks that major change
in the sector of tourism can be brought from eco-tourism and sustainable development. Booth
the environment and well-being of the individuals can be promoted by making use of suitable
practices. The companies thinks that job opportunities to individual and local community is been
given by them. The initiative is also been taken by government in order to promote sustainable
practices. The more tourists can be target through advertising, social media sites etc.
Alternative research methodologies and lessons learnt from outcomes
In this research, the primary research was used. The alternative method that can be used
in the research is secondary research. From the news paper, internet, websites etc the data can be
gathered in the secondary research. In comparison with primary research the cost of secondary
research is less and also the time take to conduct this is also less. But more in -depth knowledge
can be gained from primary research in comparison with secondary research.
CONCLUSION
Thus summing up the above report it can be concluded that eco-tourism and sustainable
development are essential in the sector of tourism. By using this the destination can be make
more attractive and appealing for visitors to visit. This research is done through primary research
in this 20- tourist companies were selected randomly and they were asked questions related to
eco-tourism and suitable development. Based on their input it has been find out that most of the
companies thinks that both for environment and individual sustainable development is important.
RECOMMENDATION
 The government need to launch program and campaign in order to make more and more
companies ware about sustainable practises and eco-tourism.
 The social media sites need to be used for promotion of eco-tourism practices
 The funds need to be given by the government to make sure that monuments are well-
maintained
 The waste materials need to be recycled and dumped properly.
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REFERENCES
Books and journals
Komppula, R., 2014. The role of individual entrepreneurs in the development of competitiveness
for a rural tourism destination–A case study. Tourism Management, 40, pp.361-371.
Lanfranchi, M., Giannetto, C. and De Pascale, A., 2014. The Role of Nature-Based Tourism in
Generating Multiplying Effects for Socio Economic Development of Rural Areas1.
Calitatea, 15(140), p.96.
Masud, M.M. and. Azam, M.N., 2017. Community-based ecotourism management for
sustainable development of marine protected areas in Malaysia. Ocean & Coastal
Management, 136, pp.104-112.
Orgaz-Aguera, F. and Morales, P.C., 2015. Ecotourism and sustainable development. a case
study in rural communities of Dominican Republic. PASOS: Revista de Turismo y
Patrimonio Cultural, 13(6, Special Issue), pp.1425-1435.
Perz, S.G., 2014. Sustainable development: The promise and perils of roads. Nature, 513(7517),
pp.178-179.
Picard, D., 2015. Making ecotourism sustainable: refocusing on economic viability. Lessons
learnt from the “Regional strategic action plan for coastal ecotourism development in the
South Western Indian Ocean”. Journal of Sustainable Tourism, 23(6), pp.819-837.
Ramos, A.M. and Prideaux, B., 2014. Indigenous ecotourism in the Mayan rainforest of
Palenque: empowerment issues in sustainable development. Journal of Sustainable
Tourism, 22(3), pp.461-479.
Saufi, A., O'Brien, D. and Wilkins, H., 2014. Inhibitors to host community participation in
sustainable tourism development in developing countries. Journal of Sustainable
Tourism, 22(5), pp.801-820.
Torres-Delgado, A. and Saarinen, J., 2014. Using indicators to assess sustainable tourism
development: a review. Tourism Geographies, 16(1), pp.31-47.
Xu, F. and Fox, D., 2014. Modelling attitudes to nature, tourism and sustainable development in
national parks: A survey of visitors in China and the UK. Tourism Management, 45,
pp.142-158.
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APPENDIX
Questionnaires
1. Do you believe that eco-tourism have benefited the sector of tourism
 Yes
 No
2. Are you happy with this new concpet of eco-tourism in this sector
 Yes
 No
3. Does the negative impact on environment and wildlife is reduced due to sustainable
practices
4. Are you satisfied with the initiative that is been taken by government in order to promote
eco-tourism
 Yes
 No
5. Do you that eco-tourism is important for sustainable development
 Yes
 No
6. Are you happy with the job opportunities that is been provided to people due to eco-
tourism
 Yes
 No
17

7. Do you think that by using social media sites eco-tourism can be promoted to a broader
audience?
 Yes
 No
8. Do you believe that both well-being and environment will be benefited from eco-tourism
and sustainable development
 Yes
 No
18