TLH 314 International Hospitality Management Assessment

TLH 314 International
Hospitality
Management
Assessment

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Background of hospitality industry and tourism .........................................................................3
Background of IHG......................................................................................................................4
A. SWOT Analysis......................................................................................................................4
B. PESTLE Analysis....................................................................................................................8
C. Analysing porter generic, Ansoff matrix and nykiels strategies for selecting best suitable
strategy operations for attaining growth in market....................................................................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
International hospitality is mainly defining about the process which covers the wide
standards for operating and managing the business as by handling the growth of the company in
the international market while expanding the business. Tourism and hospitality industry is
mainly established for providing services mainly including restaurants, accommodation and
other. The IHG group of hotel and resorts is mainly recognized as the large multinational
hospitality sector which is serving wide range of services to the large number of consumer for
acquiring best accommodation and travelling experiences. This report provide details about the
IHG company with explaining the background of the IHG. Also, the SWOT analysis. Explaining
the background of emerging market. Further, Describing the macro factors by PESTLE analysis.
Lastly using the porter generic strategies, Ansoff matrix and Nykiel's fourteen strategic growth
options, examining the best option for the company for entering and pursing the emerging
market for maintaining long term growth.
MAIN BODY
Background of hospitality industry and tourism
Hospitality and tourism sectors is mainly recognized for serving wide range of services as
to provide leisure and accommodation with travelling from one country to another. This sector is
mainly recognized for contributing as by creating job for the unemployed individual by
establishing various industries for serving the consumers in the dynamic market. This industry is
the largest employers for attaining the growth in the economy as it helps in creating jobs by
providing direct employment to various individuals. As the hospitality mainly aims in including
various services as of food and beverage, logging, travel and tourism, planning for events and
restaurants and bars. This industry is mainly established for fulfilling the needs as of
transporting, accommodating with food, entertainment as established with the recreational
purpose. Further more the tourism industries are mainly established as for providing the products
and service by facilitating the businesses as for acquiring the pleasure with conducting leisure
activities (Bharwani and Mathews, 2021). The main importance of this industry as it helps in
boasting revenues n the economy by creating the jobs and develops the infrastructures which
helps in generating income and boost foreign Exchange earnings.

Background of IHG
The IHG group of hotels is mainly established at the multinational level as for providing
wide range of service to the consumers while operating in the dynamic market. The company is
mainly offering those services to all the families and the couples wit great destinations as for
taking leisure services with luxury. The diverse portfolio of the company mainly accounts for
providing services with offering right hotel to the guest as for satisfying and ascertaining their
needs. The business is mainly operating and adopting the ways as for serving with establishing
the sustainable practices as for operating with using best practices by reducing the consumption
of energy up to 25%. The company is mainly operating the business with the great responsibility
by collecting funding for responding to various disasters for supporting the local communities
with the financial help (de Haast, Busquet and Cescau, 2021). By establishing the wide range of
hotels in the global environment for achieving economic growth this increases the trend of
domestic and travelling in the global surrounding.
A. SWOT Analysis
The IHG is the multinational group which is mainly operating for serving wide range of
hospitality services to travel globally. With using the swot analysis tool helps in evaluating the
company internal factors impacting the business and its operations. The IHG groups is mainly
involving its ownership and managing the business at the wide economic level. With diverse
operating the business operations in the dynamic market various strengths, weakness,
opportunities and threats impact the business and its decision-making capacity this results in
impacting the business performance.
Strengths
 The company operating with strong
global recognition for serving
consumers with wide range of
services. The brands of the hotels
mainly including crowne plaza,
holiday inn etc. the company strong
presence mainly helps in targetting
and retaining the loyal consumers
market.
Weakness
 Operating with weak IT security
mainly aids in impacting the
company data with the malware and
the security issues.
 The company is concentrated into
geophysical locations as it is not
diversified its operations countries.
This impacts in earning revenues and
attaining profits of the firm.