SWOT Analysis of Inter-Continental Hotels Group

International
Hospitality
Management

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Background of Hotel...............................................................................................................................3
A. SWOT analysis of Inter-Continental Hotels Group............................................................................3
Background of emerging market.............................................................................................................5
PEST of IGH...............................................................................................................................................6
Strategy that is adopted by the Hotel for its growth and profit....................................................................7
Ansoffs Matrix........................................................................................................................................7
Porter Generic Strategy Model-...............................................................................................................8
Nykiel’s model........................................................................................................................................9
CONCLUSION.........................................................................................................................................12
REFERENCES..........................................................................................................................................14

INTRODUCTION
Tourism is move of guests structure there living spot to other for investigating new things
and spots for fulfillment of their needs and appreciates life. Global Hotel Industry is that part of
axiom industry which is identified with convenience of guests for vacationer place. Lodging
industry assume a significant function in firm tourism business as it gives foundation office to
business and have as significant impact of tourism ventures.. IHG in Royal Victoria Dock is a
lodging network with settle in London, UK. It is a chain of lodgings which is working in excess
of 100 countries with in excess of 3000 inns and 118000 dabs. This inn is recorded in star class
with piece of the pie is an over 10% in entire tourism industry. The principle goal of inn is to
give a-list administration to its clients and give most extreme fulfillment from the side of
lodging. In this report, This lodging will be consider as the base where the SWOT and bug will
be examine for knowing effect of inner and outside variables individually. Here the key modals
will likewise remember for which dynamic and systems will be examination. Watchmen Generic
Strategies, Ansoffs grid and Nykiel’s will be utilized to help lodging in development and
advancement.
MAIN BODY
Background of Hotel
Intercontinental Group Hotels Plc. (IHG) is a multinational hotel corporation with
headquarters in Denham, UK. Via subsidiaries worldwide with 4,480 hotels in about 100 nations
all over the world, it is interested in ownership, management, renting or franchise business hotel
chains. Its products involve Plaza Crowne, Holiday Inn, InterContinental Suites, and Staybridge
Suites. Registered on the London Stock Exchange (LSE) with a separate listings on the New
York Stock Exchange (NSE), IHG was ranked 72nd in the FTSE 100 index only at end of 2011,
with such a market cap of £3.4bn.
A. SWOT analysis of Inter-Continental Hotels Group
SWOT investigation is that structure which is utilized by firm for checking it inside
variables which can affect on firm execution. In this system qualities, shortcoming, opportunity
and dangers of firm will be assessed for improvement of capacity and use them for plan of
procedure as per this. The SWOT analysis of IGH company is as:

Strength Weakness
 Global presence is significant quality
of IHG as it help inn in getting is
tasks at worldwide level , it increment
the odds of benefit as client will get
inn administrations in each nation
where there is enormous number of
administrations and can visit the
travel industry objective which it
need to visit (Li, 2018).
 Employees likewise go about as the
quality of this lodging on account of
enrollment and choice cycle. lodging
follow a severe cycle for enlistment
of worker from various sources this
will likewise help firm in getting
qualified representatives and
furthermore lead in accomplishment
of firms objective on time with
increment execution.
 Major quality of lodging is that it
centers around building relationship
with client which will help firm in
relating client and will likewise leads
in increment piece of the pie of firm.
This additionally help client in full
fulfillment.
 Week data and innovation framework
went about as the shortcoming of firm
this is on the grounds that there is
absence of refreshing in this field by
the executives. This can be improved
by firm with the assistance of
specialized help and redesign.
 Lack of input detailing is likewise a
significant issue in inn as there is
delay in reacting inquiries and
protests of client, this is on the
grounds that there are number of
client and staff isn't as per this so
some time lodging need to experience
the ill effects of this issue and it go
about as there shortcoming
(Cavagnaro and Losekoot, 2019).
Opportunities Threats
 Hotel get the opportunity to build its
advertising activity more as there is
proceeds with improvement in the
 Large number of contender can go
about as danger of firm this is on the
grounds that huge number of