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International Hospitality Management - Marriott Hotel

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Added on  2020-01-07

International Hospitality Management - Marriott Hotel

   Added on 2020-01-07

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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Background to International Hotel Industry....................................................................................1Background to Marriott Hotels West India Quay:...........................................................................1SWOT analysis of Marriott Hotels West India Quay: ....................................................................2Background to Global Hotel and Tourism Industry – developed and emerging markets:..............3Background to Emerging markets(China): .....................................................................................4PEST of China emerging market:...................................................................................................4Analysis of SWOT and PEST: ........................................................................................................6Hotel strategy to be adopt and to be implemented...........................................................................7Justification of strategy....................................................................................................................9Practical application of strategy.......................................................................................................9CONCLUSION .............................................................................................................................10REFERENCES..............................................................................................................................112
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INTRODUCTIONIt is important for any organization to understand their customers. Main aim of abnyorganization is to gain maximum profit and this is onlty possible when they will be able toptovide their service users with products and services which satisfy them (Altinay, Paraskevasand Jang, 2015). In addition to this, research and survey enables to identify the needs andrequirements of customers so that they will be able to make changes in services accordingly.This report is about Marriott Hotel West India Quay is a luxuary hotel and aims at providingtheir customers with high quality services. This resport covers SWOT, PEST analysis ofemerging market and making use of strategic growth oprtion in order to expand the business. BACKGROUND TO INTERNATIONAL HOTEL INDUSTRYThe hospitality industry includes hotel, lodging, motel, lodging, event planning,theme park, transportation and additional field in the tourism industry. According to the councilon hotel, restaurant and education, Hotel industry also includes food services, tourism andrecreation services. It provides meals, personal services and accommodation to permanentresidents and tourists. This industry has been identified as a priority sector for Rwanda(Workforce Development Authority, 2016.). The hospitality industry has unique nature ofservices sector and has been increases investment in international market. International hotelbrands have made a stake in the Rwandan market. These includes regional in hospitalityindustry i.e. Marriott, Kempiski, The Serena Hotel and mantis group. In the hospitality industry,residential hotel provide the public permanent or semi permanent housing on a weekly, monthlyand sometimes yearly basis. Convention hotels are provide for public as a meeting places forlarger group, for business purposes and also for major exhibitions. This industry is alsoproviding lodgings for the conventioneers. Convention hotels and centers must have state-of-the-art audiovisual and technical equipment among other services to stay in the competitivemarket and attract business. The motels are generally located near airports or highways in thesmall cities. The hospitality industry creates large job opportunities for the unemploymentpeople.BACKGROUND TO MARRIOTT HOTELS WEST INDIA QUAY:Marriott is an American multinational diversified hospitality company. The Marriottmanages and franchises a broad brand portfolio of hotels and related lodging facilities. The1
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company is started by J. Willard Marriott in 1927, the hotel in the present time is operating byhis son. The executive Chairman in Marriott hotel is Bill Marriot and President and chiefexecutive officer is Arne Sorenson. The headquarters of Marriott hotel are in Bethesda,Maryland in the Washington and DC metropolitan area. The Marriott Hotel West India Quay is one of the hotel which operated by the Marriotthotels of group. The Marriott hotel east India quay is a luxury 5 star hotel which operates inLondon, England (VisitLondon.com, 2016.). The Marriott company has recently more than4500 properties in over 87 countries. It was formed in 1993 when Marriott Corporation dividedinto two i.e. Marriott International and Host Marriott Corporation. Marriot was the first hotel inworldwide which provides guest the option to book reservation online via automatic reservationsystem for hotel accommodation. The Marriott Hotel West India Quay is located at 22Hertsmere Road,Canary Wharfoverlooking the West India Quay Marina. This hotel has 301rooms and it is owned by billionaire property developer John Christodoulou.SWOT ANALYSIS OF MARRIOTT HOTELS WEST INDIA QUAY: Strengths weaknessesIt has strong position in the market.The hotel provides wide range of satisfiedproducts and services.The company has developed strong position inmarket regarding the customer with attainingthe loyal of those customer (Aragon-Correa,Martin-Tapia and de la Torre-Ruiz, 2015). High brand recognition.The hotel has improved its customerexperience through technical innovation andconstant upgrade of business processes.London is an expensive city but the price isreasonable for a 5 star hotel.The hotel weakness is that due to longestablished hotel chains it has limitedmarket share.Due to Global expansion and largenumber of hotels may lead to brandweakened condition.Lack of experience staff in hotel.The weakness of hotel is that due to thehuge extended business the company isbecoming weak in their managementsystem as they are supposed to bepathetic in their performances.OpportunitiesThreatsThe hotel should try to merge the firms all overCompetitive prices of rival companies.2
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