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International Hospitality Management - Assignment

Added on - 23 Nov 2020

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International hospitalityManagement
Table of ContentsINTRODUCTION...........................................................................................................................1A.......................................................................................................................................................11.1 History and Background of Marriott Hotels.........................................................................11.2 SWOT Analysis...................................................................................................................2B.......................................................................................................................................................32.1 Background to Global Hotel and Tourism Industry..............................................................32.2 Development and Emerging markets....................................................................................42.3 PEST analysis of emerging market.......................................................................................6C.......................................................................................................................................................73.1 Porter's Generic Strategies....................................................................................................7CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
INTRODUCTIONThe hospitality industry is a fastest growing sector in tour and tourism sector. Theyprovide services like accommodation, luxury hotels, parking area, food services etc. This reportwill determine the background of Marriott Hotel West India Quay. This report will identifydifferent factors that affect or influence various activities performed by a leading hotel group,Marriott Hotels. SWOT and PEST analysis will be applied in this assignment and will alsoanalyze different strategies for growth and development for Marriott Hotel West India Quayalong with application of Ansoffs Matrix and Nykiel's Fourteen Strategy, and Porter's Generic.A1.1 History and Background of Marriott HotelsThe Marriott International was established in 1927 by William Marriott and his wife, whotogether had opened a beer bar in Washington. This is a leading brand in the United States and isvery popular all over the world (Armstrong and Matters, 2017). Most of these restaurants areestablished across 73 countries. This Group is a leading brand that has been linkedwithinternational tourism and is very famous hotel group in tour and tourism sector.The main objective of tourismsector is to provide best services to their customers. TheInternational Tourism Sector is founded by Marriott because these member companies are linkedwith the Marriott International (Sheehan, Grant and Garavan, 2018). It will contribute toestablishing for development of this brand and they will provide new design approaches to guidenew pattern and sponsorship. The hospitality industry supports Marriott International andpromotes their services and facility that they provide on time. Marriott Hotel provides the bestservices to their customers.Marriott West India Quay is a luxury hotel that is located in London at 22 HertsmereRoads. It is a hotel by Marriott group that offers luxury rooms to their customers. The owner ofthis hotel is John Christodoulou who is a billionaire(Kandampully, Zhang and Bilgihan, 2015).This hotel is designed by HOK in London in which was built in 2004. The height is 364 feet andhas 33 floors. The hotel Marriott is unique design to build in London. There are many restaurantsand bar. They provide the best services to their customers.The design of hotel is different inwhich the shape of window is curve in very symmetry form. Room is very neat and clean. They1
provide facilities like Television, Internet services, tea, coffee, mini-bar, fridge, air-conditioneretc.AnalysisofMarriott hotel within hospitality industry-The Marriott Hotel is a leading brand in International Hospitality Industry. The memberof this organization to maintain their servicesin market. The main objective of this sector toprovide the best facility to their customer.The hospitality industry is play important role in tourand tourism because they provide effective services and give hospitality services.The tourism industry is linked with the Marriott hotel so that it increasing economybecause there are various holidays attraction places in country.They will provide food,transportation services, room services, accommodation and other facilities. It is a leading brandand most of the people is attracted towards this hotel. This hotel is located in worldwide so thereare more chances when the people are go to this tourist destination places.Stakeholder and their interests-Stakeholder is very important part of this organization because they will plan a differentstrategies and planning that would be helpful for development. They are making an effectivestrategy for increasing their profitability in market. They are conducting many programs relatedto their culture Appreciation day, weekdays, job and career, wellness program other activities aredone by management. The main aim to this program is when employee of this organization toinvolved in this community program. It is becoming a very important part of these communities.Stakeholders will analyse business strategies in efficient way. It will make research on particularsubject, partnership, creating membership, working with group, advisors etc.1.2 SWOT AnalysisThe Marriott Hotel West India Quay is a luxury hotel in London. They will provide thebest services to their customersStrengths –Marriott Hotel is very leading brand in India and has a positiveImage. It is a very popular hotel and becoming very famous because they willhelp to customer. In this hotel, internal system would be managed by themanagement. In this hotel, they hire talented people who have capabilities tohandle critical situations in veryproper manner. They have an effective2
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