International Hotel Industry: Marriott Hotel West India Quay's Expansion Strategy in China

This study examines the international hotel industry, focusing on Marriott Hotel West India Quay's potential expansion into the Chinese market. It analyzes the global and emerging market trends in travel and tourism, highlighting China's growth potential. A SWOT analysis of Marriott Hotel West India Quay reveals its strengths, weaknesses, opportunities, and threats. The study then delves into a PEST analysis of the Chinese market, exploring political, economic, social, and technological factors influencing the hospitality sector. Strategic models like Ansoff's matrix and Porter's generic strategy are applied to develop a comprehensive expansion strategy for Marriott Hotel West India Quay in China. The study concludes by outlining the practical application of the strategy over the next 5 and 10 years, emphasizing the importance of adaptation, brand value, and market analysis for success in this dynamic market.