Financial Management and Accounting Ratios in Hospitality Industry
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This assignment analyzes the financial management and accounting ratios in the hospitality industry, focusing on solvency, turnover, and profitability ratios. It discusses the benefits and limitations of these ratios in decision-making processes. The case study is based on Gatsby Grange, a boutique hotel chain in the UK and Northern Ireland.
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International Hotel Management
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EXECUTIVE SUMMARY This project is based upon Gatsby Grange as being the part for small chain of Boutique situated at United Kingdom and Northern Ireland. In this assignment, accounting ratios are analysed with various categories of solvency, turnover and profitability ratios for identifying their benefits and limitations towards hospitality industry. It is most important for company to determine its current position in perfect competition market that results in generating strategic decision-making procedure for future period.
Table of Contents EXECUTIVE SUMMARY........................................................................................................2 INTRODUCTION......................................................................................................................4 MAIN BODY.............................................................................................................................4 1. Analysing and evaluating financial management for decisions of cost and revenue with various methods and techniques.............................................................................................4 (A). Calculate accounting ratios for the two consecutive years of 2018 and 2019 through liquidity and profitability proportion......................................................................................4 (B). Understanding ratios with its essential fluctuation for hotel management.....................8 (C). Explain benefits and limitations of ratios in hospitality decision making....................11 2. Covered in PPT.................................................................................................................15 CONCLUSION........................................................................................................................15 RECOMMENDATION...........................................................................................................15 REFERENCES.........................................................................................................................16
INTRODUCTION The financial operations for an organisation includes the key concepts of Net Profit, Final Accounts, Profitability Ratios, Cash Flow Statement, etc., which are majorly implied to analyse the current position of company in competitive market(Agag and El-Masry, 2016). In this project, Gatsby Grange as being the part for small chain of Boutique situated at United Kingdom and Northern Ireland. This project calculates, understands and describes benefits and limitations for accounting ratios of consecutive years that are 2018 and 2019. MAIN BODY 1. Analysing and evaluating financial management for decisions of cost and revenue with various methods and techniques (A). Calculate accounting ratios for the two consecutive years of 2018 and 2019 through liquidity and profitability proportion The calculation of accounting ratios that has been performed for the two consecutive years of 2018 and 2019 is as follows:- Financial Statements for Gatsby Grange
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(B). Understanding ratios with its essential fluctuation for hotel management Hotel Management:-The main activity being performed by managers of hotel industryistomanagetheirbusinessactionsthroughmonitoringandcontrollingthe performance of employees by analysing errors and rectifying it as soon as possible(Ahmad and Muhammad Arif, 2016). The managers of Gatsby Grange further implements various necessary actions that are highly essential for company to opt various strategies that helps in realising profits with increasing satisfaction for its customers. This results in creating
aggressive strategies by affecting the strategic decision making procedures of its opponents through transforming their loyal customers into our clients with extra facilities at low cost. Accounting Ratios:-The accounting ratios are most essential for hospitality industry as it plays major role in identifying the current statistics for analysing the favourable and unfavourable position of company. These accounting ratios are further categorised into three main categories as mentioned above are solvency, turnover and profitability ratios. The managers of Gatsby Grange further aims to implement these accounting ratios within their organisation for identifying the comparison among previous and current year as well as to differentiate with its rivalries. It is most esteemed calculation being done by stakeholders for determining the strength and flexibility of profitability at financial status. ï‚·Solvency Ratios:-The solvency ratios is described as most important tool being applied by an organisation for minimising its long-term debentures. These ratios are further classified as current, quick, debt to equity and interest coverage ratios. The managers of Gatsby Grange implement these ratios for measuring the ability of company to meet its long-term debts with identification of taxable income, non- operating expenses, etc. (a)Current Ratio:-This is defined as the ability of relationship between current assets and liabilities that consists of ideal working capital ratio of 2:1. It is most important for organisation in generating high current ratio that has the capability to minimise current liabilities(Barreda and et.al., 2017). Managers of Gatsby Grange are highly facilitated with their increasing current ratios in both years through 2.29:1 at 2018 and 2:1 at 2019. This represents the highest ideal ratio for company stability at global marketplace. (b)Quick Ratio:-The Liquid/ Quick Ratio is described as to calculate the quick assets by excluding inventory and prepaid expenses. Its ideal ratio is 1:1 as being described for idyllic model that evaluates the financial position of company is in sound nature. The managers of Gatsby Grange implement this ratio for paying off current debt obligations without increasing capital generation. The company is highly profitable with its quick ratio in both years which is represented as 1.20:1 at 2018 and 1.13:1 at 2019. ï‚·Turnover Ratios:-The turnover ratios are also termed as financial ratios. It is mostly used organisation for identifying their assets in respect to annual income within the same year(Bharathi and Rajapushpam, 2017). This ratio describes the effectiveness
andefficiencyofcompanywithinthecompetitivemarketforanalysingthe competitive strategies. It further includes Total assets, debtors, fixed assets turnover ratios. The managers of Gatsby Grange further execute these ratios for evaluating the company efficiency in order to manage assets for result in earning high revenues. (a)Fixed Asset Turnover Ratio:-This ratio describes the relationship between fixed assets with elimination of depreciation in context to net sales or cost of goods sold. Its higher proportion determines the greater utilisation of fixed assets and lower ratios explains the under consumption of predetermined asset valuation. Managers of Gatsby Grange further emphasize on various factors of price, quality of goods, salesmanship, marketing, etc., for minimising expenditure(Chen and Law, 2016). (b)Current Asset Turnover Ratio:-It is the most important ratio for an organisation to determine the efficacy and aptitude of working capital management. The managers of Gatsby Grange further execute this technique to maximise sales with minimum investment of current assets. It further results in taking low risk to generate high return in future period. ï‚·Profitability Ratios:-The profitability ratio refers as process for managers of an organisation in generating high revenue for maximising profits with reduction of operating cost. It is the most important activity being applied by directors for minimising expenses through effective utilisation of scarce resources for meeting the requirements of customers(Ekhsan and et.al., 2020). It is also classified as gross profit margin, operating ratios, return on investment, net profit ratio, etc. This further creates prospect for company to remain sustainable at perfect competition market for longer duration. The managers of Gatsby Grange further implement this to examine that company is effectively utilising its existing assets for generating profits and value for its stakeholders. (a)Gross Profit Ratio:-It is essential for an organisation to generate high gross profit ratio by increasing sales through minimising the cost of products. The main aim for managers of Gatsby Grange is to restrict expenditure through utilising the waste with effective recycling process that result in least-cost production. It is useful for company to minimise price for enlarging customers that increase sales and profitability ratios. The Gross Profit is calculated as net sales minus cost of goods sold within an organisation for identifying the estimated profit-margin (Elias-Almeida, Miranda and Almeida, 2016).
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(b)Net Profit Ratio:-The Net Profit refers as ability of business administration for maximising revenue over expenditure to generate high profits which creates possibility to remain sustainable at competitive marketplace. The managers of Gatsby Grange implement this ratio for analysing aggressive strategies generated by developing means of an adequate return through satisfying the needs and wants of customers. It further creates opportunity for company to develop cut-throat competition for its rivalries by increasing sales with restricting cost for delivering superior products and services(Fernandes and Shah, 2020). (C). Explain benefits and limitations of ratios in hospitality decision making The benefits and limitations of these mentioned accounting ratios for hospitality decision-making process is as follows:- Categories of Accounting Ratios Sub-Categories of Accounting Ratios BenefitsLimitations Solvency Ratios:-Current RatiosThecurrentratiois beneficialfor hospitalityindustryin thefinancialanalysis withitsliquidity position at international marketplace (Gomilevskaya, KononovandSchur, 2019). The managers of GatsbyGrangeare highly advantageous in analysingvarious concepts for minimising short-termliabilities throughincreasing assets. Thedecisionmaking procedurefor managersof hospitality industry is adversely affected due to inventory valuation methodologythat affectscompany currentratios.The managersofGatsby Grange are negatively impacted with current ratio through as equal changeincurrent assetsandliabilities affects the stability of its ratio. Quick RatiosThemanagersofTheGatsbyGrange
hospitabilityindustry arehighlybeneficial withquickratioas comparedtocurrent ratio.Itfurther increasesstabilityof companythrough minimisingshort-term obligationbyproper riskassessmentand measurementwhich resultsinminimising debts.Inthese proportionatequick assets is calculated by excludingprepaid expenseandinventory which leads to ascertain reliable information. managersface challengewiththe implementation of this ratio as it’s not being the accurate ratio for analysingthe company cash flow. It describestrue assumption in market downturnresultsin difficultyforvarious securitiesin marketabletrade (Hanifah,Wahyudi and Nurbaeti, 2016). Turnover Ratios:-FixedAssets Turnover Ratios It is the process through whichmanagersof GatsbyGrangeare highlyprofitablein developingfitand perfectfor manufacturing industry. Thisalsoleadsto analyse return on assets with respect to top line growth.Themanagers ofhotelmanagement furtheremphasizeon fixed assets as working capital which results in Themanagersof GatsbyGrangeface challengethrough fixedassetsturnover ratiosforindustry limitationsasit challengesin increasing expenditure foradoptionof technology that leads tominimiseratio prosperity.
improvingquality managementand servicesfor itsclients thatleadstoincrease sales(Hosseini, 2018). CurrentsAssets Turnover Ratios Thecurrentsassets turnover ratio develops advantagefor hospitalityindustryin decisionmaking procedure of managers throughbeingvery usefultechniquefor non-departmental companies that requires lesser working capital. Themanagersof GatsbyGrangeare unbeneficialand unhelpfulat fluctuation in foreign exchangeratewhich leads in high inflations thatrestrictsthe buyingorbooking reservationbehaviour ofitsclients.This results in decrease of sales and profitability ratiosanddevelops adverse image among target market through increasing price rates (IdeweleandMurad, 2018). Profitability Ratios:- Gross Profit RatioTheincreasinggross profitratioishighly profitablesituationfor managersofhotel industrybyincreasing salesandwealth optimisation.This furtherdevelops opportunityfor companytodistribute The decrease in gross profit ratio results in highestchallengefor anorganisationin beingstableat competitive market. It ismostessentialfor hospitality industry to maximise its strength throughmeetingthe
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itshighprofit-margin amongemployeesand staffwhichleadsto build their morale and encourage them to keep performingtheirbest actionstowards companyfor accomplishmentof goals.Italsocreate prospectforcompany tosatisfythe requirementsoftarget marketbydelivering themqualitative services at which they arereadytopay premiumbeingloyal towards hotel(Işık and Adalı, 2016). needsandwantsof end-userswith providingvarious amenities at least price for increasing sales. Net Profit RatioThemanagersof GatsbyGrangefurther aimstominimise investmentwiththe motive to take low risk forgeneratinghigh capital.Itismost important for managers toincreasetheirsales throughoverlapping costthatleadsto attracts customers with minimisingpriceof services which enhance Themanagersof hospitalityindustry arehighlyaffected withthisnetprofit ratio as it is difficult to beconsistentin generatingprofit everyyear.Asthe managersmightface somecircumstances suchasnatural disasters,pandemic situationofCOVID- 19whichaffectsits
themtomaximise relaxation and comfort athospitalityindustry withadventurous lifestyleandgood experiences. salesadverselyand resultsindeclineof profit-margin (Lazovic, 2019). 2. Covered in PPT CONCLUSION From the above discussion it have been concluded that hospitality sector emphasize on managing and running its business operations within the estimated budget for gaining wealth and profit optimisation. It is most important for company to minimise expenditure for generating high profit-margins that leads to survive in competitive market by challenging with opponents. This project calculates, understands and describes benefits and limitations for accounting ratios of consecutive years that are 2018 and 2019. RECOMMENDATION From the above mentioned project it is recommended that managers of Gatsby Grange must be highly careful in the changing needs and wants of customers for developing varied services to meet their desires. The managers must emphasize on sharing their profit margin to its workforce for increasing their morale which develops their interest towards business activities. This maximise company production, services and develops good atmosphere for clients to enjoy luxurious livelihood with interpersonal relationships of employees.
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