International Human Resource Management: Trends and Challenges Faced by Google

International Human Resource Management
Subject Code:
Student Name:
Student Number:
Total Word Count:

Executive Summary
The aim of this report is to evaluate various current trends/challenges which
multinational corporations face regarding international HRM practices. The case of Google is
taken in this report which is facing three key international HRM challenges which include
technological changes, demographic challenges, and educational issues. The change in
technology increases resistance between employees, and it resulted in causing workforce
shortage because it is difficult for employees to adopt as per the latest technologies. The
demographic changes make it difficult for Google to retain talented employees in the
workplace. The educational factors make it difficult for Google to fulfil its global talent
demand and maintain a qualified workforce. Various recommendations are given in the
report to address these issues which include providing training to employees in order to
prepare them for technological changes and making older employees adopt as per the latest
technologies. Promoting employee engagement also assist in retaining millennial employees
in the workforce and providing higher education facilities will improve the qualification of
workforce of the company across the globe which addresses the challenges relating to
shortage of qualified workforce.
Page 1

Table of Contents
Introduction............................................................................................................................. 3
HR Practices in the MNC...........................................................................................................4
Trends/challenges in International HRM..................................................................................4
Technological changes..........................................................................................................4
Demographic changes..........................................................................................................5
Education............................................................................................................................. 6
Impact of Trends/challenges in International HRM on MNC....................................................6
Technological changes..........................................................................................................6
Resistance to change........................................................................................................6
Adopting latest technologies............................................................................................7
Dealing with workforce shortage.....................................................................................7
Demographic changes..........................................................................................................7
Older “Non-traditional” Workforce..................................................................................8
Millennial issues............................................................................................................... 8
Education............................................................................................................................. 8
Qualified workforce..........................................................................................................8
Talent management......................................................................................................... 9
Recommendations................................................................................................................... 9
Conclusion.............................................................................................................................. 10
References..............................................................................................................................11
Page 2

Introduction
In today’s competitive business world, the importance of competitive advantage has
grown substantially. The corporations focus on generating a competitive advantage by
improving their operations. The corporations focus on implementing effective human
resource management (HRM) policies in order to attract qualified employee from all across
the globe and retaining them for a longer period of time. By evaluating future trends and
challenges, multinational corporations ensure that they are able to satisfy their human
capital needs even in adverse market conditions. MNCs face a number of challenges relating
to change in trends of HRM practices across the globe since they hire employees in different
countries (Reiche, Stahl, Mendenhall & Oddou, 2016). In this report, the case of Google LLC
will be evaluated in order to identify the three key trends/challenges relating to
international HRM which the company faces. This report will also analyse the impact of
these three trends on the HRM practices of Google. Moreover, recommendations will be
given in the report for Google to address the international HRM trends/challenges in order
to meet the human capital requirements and sustain its future growth.
Page 3