International Human Resource Manage | Assessment

Running Head: IHRM 0
International
Human Resource
Management
Cross-cultural differences
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IHRM 1
Question: Cultural awareness adds a competitive edge
Article: http://www.hrmonline.com.au/section/featured/cultural-awareness-adds-a-
competitive-edge/
The explanation of the article is related to the cultural awareness in any organization
which can provide competitive advantage over the competitors. In Australia, companies need
to look towards different aspects of cultural, behaviours and traditions relating to the cultures
of various countries to attain the competitive advantage as their main aim is to search
diversification in business within the area of Asia-Pacific with performance of operations that
can lead to success. There are differences in the individual’s culture and religion of different
countries. For instance, James Chan in this article explains the manner of patience acting as
an advantage (Hopkins, 2015). The permission for doing better business in various areas of
the globe is dependent on the individual’s cultural awareness (Scott, 2016). The
understanding of the culture individuals can attain by looking at the environmental needs of
the company or an individual going from one region to another. The ability of the company to
adapt the other cultures makes it easy to manage performance in a better way for attaining
competitive advantage over the competitors. It is also helpful in giving training based on
country specifically which shows the understanding in terms of company going from one area
to another of the globe with the need to provide cultural-specific target actin as a competitive
advantage source (Sahoo & Lenka, 2016).
The understanding and local recruitment to perform worldwide are the important
elements to attain competitive advantage in the company helps in the development of cultures
knowledge based on the promotions and selection. It critically performs the employees’
cross-cultural training in the companies to make them able in dealing with international
business environment. It is crucial to enable cultural-competence helping in decision-making
which can be accepted culturally (Tuan, 2015). The managers of the company making
decisions are sending as an emigrant helping in management linked issues in the outside
markets. With the balance of working changes in the company from country to country where
cultural awareness plays a significant role (Ghannay & Mamlouk, 2015). This article is
explaining the fact of a part with the cultural awareness of allowing the organisations to get
better employees for being culturally competent.

IHRM 2
References:
Ghannay, J., & Mamlouk, Z. (2015). Influence of organizational culture on competitive
intelligence practice: a conceptual framework. International Journal of Innovation,
Management and Technology, 6(1), 35. doi:10.7763/IJIMT.2015.V6.570
Hopkins, C. (2015, July 8). Cultural awareness adds a competitive edge. Retrieved from
HRM: https://www.hrmonline.com.au/section/featured/cultural-awareness-adds-a-
competitive-edge/
Sahoo, D., & Lenka, U. (2016). Breaking the glass ceiling: Opportunity for the organization.
Industrial and Commercial Training, 48(6), 311-319. doi:10.1108/ICT-02-2015-0017
Scott, K. (2016). Cross culture management: Global healthcare workers. Journal of
Continuing Education Topics & Issues, 18(3), 68.
Tuan, L. (2015). Entrepreneurial orientation and competitive intelligence: cultural
intelligence as a moderator. Journal of Research in Marketing and Entrepreneurship,
17(2), 212-228. doi:10.1108/JRME-07-2015-0038