IHPR5025 - International HRM Practice
Added on 2020-04-15
12 Pages3108 Words439 Views
Leadership ManagementProfessional DevelopmentTeacher Development
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Running head: International human resource management International human resource management
International human resource management Table of ContentsIntroduction.................................................................................................................................................3Task 1..........................................................................................................................................................3Complexities faced by Microsoft in global market.......................................................................................3Strategies are used by Microsoft in Britain..................................................................................................4Strategies are used by Microsoft in Africa...................................................................................................5Benefits and limitations of proposed strategies in Britain and Africa..........................................................5How HRM function will be affected by implementing these strategies.......................................................6Task 2..........................................................................................................................................................6Hofstede cultural dimension model............................................................................................................6Cultural shock and measures to motivate the employees...........................................................................7Conclusion and recommendations..............................................................................................................9Bibliography................................................................................................................................................92
International human resource management Introduction The report focuses on the development strategies to enter into a global market. Microsoft company has been taken in the report to explore and expand the business activities in Britain andAfrica. Microsoft is one of the biggest software companies in the world. Various complexities are involved while conducting trading activities and operations globally. It explains that how Microsoft uses various strategies in Britain and Africa to overcome the competitors in the market. Along with this, Hofstede model is used by the firm to reduce the culture differences in Britain and Africa. Microsoft Corporation is an American multinational technology company which was founded in 1975 by Bill Gates and Paul Allen. It manufactures and sells various computer software, personal computers, and consumer software products. It is the best well known and reputed company in software products. Its headquarters is located in Redmond, Washington. It isbiggest software maker measured by revenue and profit. There are approx 124,000 employees employed in the corporation. Task 1Complexities faced by Microsoft in global marketVarious challenges faced by Microsoft while entering a global market. The company is not able to find a true market to sell its products. It is the biggest challenge to enter into a global market. Further, the firm fails to evaluate and analyze the needs, requirements, and expectations of the customers in other countries. Therefore, it is difficult to find a right customer for the products in the global market. Cultural and language differences also arise while entering the international market. If the firm enters into a global market then it needs to do advertisement and promotion to attract more customers in the global market. It requires a deep understanding of the moral, customs, culture, and religious of that country (Gibson, 2011). Being a HR consultant, it is the duty of the HR consultant to resolve the complexities which are faced by Microsoft in the market. 3
International human resource management In addition, the firm has to face language barriers while entering in a global market. It also affects the trading activities and operations of the firm. The firm is not able to maintain an effective and dynamic communication due to language issues and barriers. The company needs to rely on translators to understand the language of other countries. The executive of other countries uses facial expression instead of the words to communicate with people in other country (Piekkari, Welch and Welch, 2014). Thus, HR consultant should conduct counseling sessions and programs to overcome these issues. Distance and time zone differences and barriers are other key challenges in the global market. Along with this, the firm is not able to find the reliable and right partners in other country to start business activities and operations. The trustworthy and competent people can become a challenge for the firm. In addition, political issues also affect the trading activities and operation of the firm in other country. Many people are strong against globalization, outsourcing and global business practices in the foreign country. Further, human rights are also abused in other countries. Therefore, it can affect the brand image and position of the firm in the global market. In addition, if the company conducts its trading activities in another country then the firmwill have to be aware of the laws and regulations of that country. The laws and regulations can influence the success and growth of the firm. The legal complexities of global business can be tricky and complicated. Thus, the company will have to take legal advice from international lawyers who have excellent knowledge of law and policies. Now it is assumed that the organization needs to focus the challenges and risks of other country while entering a global market (Riles, 2011). Strategies are used by Microsoft in Britain Being a HR consultant, it is the responsibility of the HR consultant to use effective and dynamic strategies in the organization. Microsoft will use various strategies in Britain to expand and flourish its business and to overcome the competitors in the world. The strategies have been discussed below. Innovative technologies: Britain is a developed country and the main objective of the company is to provide the best quality of software products to people in the international 4
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