International Intercultural Management - PDF

Added on - 04 Oct 2020

  • 15

    pages

  • 4244

    words

  • 4

    views

  • 0

    downloads

Showing pages 1 to 4 of 15 pages
International InterculturalManagement
Table of ContentsIntroduction.................................................................................................................................................3Theoretical analysis of France and China.................................................................................................4Masculinity: High score (masculine) specify that society is driven by success, achievement andcompetition. Whereas low score (feminine) implies that dominant values are working for quality oflife as well as for others. It signifies the success as well as they stands out from crowd. WithinChina, 66 implies masculine society which is success driven and oriented. Employees of Carrefourfocus on attaining goals rather than having leisure time. In France feminine culture exists with score43. In this case the upper class is feminine and working class is masculine. This kind of culture doesnot exist in any other country..............................................................................................................6Uncertainty avoidance: This indicates that future is not known, this leads to anxiety. It is defined asan extent to which employees of Carrefour feels threatened by unknown situations and have buildcertain beliefs to avoid those. Uncertainty avoidance within China is 30. It becomes difficult forpeople from other countries to understand Chinese due to its ambiguous meanings. WithinCarrefour Chinese employees are more adaptable and entrepreneurial. With respect to Francescore is high i.e., 86. Employees are highly structured and have planned guidelines for projects theyare working on within Carrefour. They can develop critical technologies as well as systems withinstable working environment................................................................................................................6Long term orientation: This dimension signifies ways in which organization deal with their presentas well as future while considering their past experiences. China has score 87 which indicates thatthere exists pragmatic culture. In this, employees of Carrefour have ability to adapt to alteringsituations and invest their perseverance to attain desired goals. France has 63 score which specifiesthat here also employees are pragmatic. In this case employees of Carrefour believe that truthdepends on situation which is prevailing in specific time and situation..............................................6Cross cultural issues & adaptations.........................................................................................................8Appropriate Framework........................................................................................................................10Implications for future expansion..........................................................................................................11CONCLUSION.............................................................................................................................................11REFERENCES..............................................................................................................................................13
IntroductionCulture refers to norms and social behavior which is found within human society. It is theknowledge and characteristics which are possessed by specific group of people, comprises oflanguage, social habits, religion and art (Arasaratnam-Smith, 2017). Intercultural managementrefers to managing team works in such a way that that differences in culture, preferences andpractices of consumers in domestic and international business context. It assists to comprehendand accept cultural differences to prevail over intercultural problems for creation of win winmode.Coordinating and managing people who are from different cultures within organization isone of the greatest challenge for corporate world. It is mandatory to acknowledge subtleties aswell as complexities associated with management of others within multicultural environment.Intercultural communication will assist management to share information across various cultures,social groups which comprises of various religious, ethnic, social and educational backgrounds.
It will help to recognize the differences in ways people of wide range of act, culture,communicate and perceive world surrounding them. Lack of cultural sensitivity within businesswill offend current as well as prospective clients, employees who work in some other place. Thiswill have downbeat company’s bottom line (Brooks and Pitts, 2016). Therefore it is essential forcompanies who are working cross cultural to take into account culture of different countries inwhich they are rendering their services.In this assignment, Carrefour S.A. is taken into consideration. It is a Frenchmultinational retailer and it is one of the largest hypermarket chains. It is headquartered inBoulogne Billancourt, France. They operate their services in around 30 countries. Thisassignment is based on different frameworks which are used for analyzing differences as well assimilarities. Carrefour has expanded them from France to China and to meet interculturaldifferences, they are making use of Hoffstede and Trompenaars with respect to these twocountries. These frameworks are applied to overcome the certain barriers associated withoperating intercultural. Furthermore, cross cultural issues and adaptations are analyzed by use ofessential framework. Apart from this, implications of the analysis are examined with respect tofuture expansion.Theoretical analysis of France and ChinaIntercultural management refers to study of behavior of people within organization whichis present within different cultures as well as nations in the world (Oommen, 2014). Withexpansion in international trade and continuous immigration flow has lead to work place whichcomprises of people from diverse culture. Carrefour has opted to make use of Hoffstede andTrompenaars in France and China. These models assist them to operate their services effectivelyin different cultures.Hoffstede Cultural dimensionsIt is a framework for cross cultural communication which describes the effects of cultureon society with respect to their values and way in which these values are associated withbehavior. It is adopted by Carrefour to carry out their functionalities smoothly. It is describedbelow with respect to China and France.
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document