Code - 1643 | International Live Project Management
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International Live Project
Management
Module Code: 1643
2019/20
Project Execution Plan (PEP)
MSc International Tourism Management
MSc Aviation Management
MA International Hospitality Management
Section 1: Project Summary
Management
Module Code: 1643
2019/20
Project Execution Plan (PEP)
MSc International Tourism Management
MSc Aviation Management
MA International Hospitality Management
Section 1: Project Summary
Task A: Complete this project summary form below:
Project Scope
State which Project scope
you have chosen
The scope of the project is to develop a new
electronic vehicle facility from the new airport in
Istanbul to the city center.
Project Start Date: Mon 4/20/20
Trip Date: Thu 15/7/21
Project PEP
Completion Date:
Mon 6/7/21
Project Final Report
Completion Date:
2
Project Scope
State which Project scope
you have chosen
The scope of the project is to develop a new
electronic vehicle facility from the new airport in
Istanbul to the city center.
Project Start Date: Mon 4/20/20
Trip Date: Thu 15/7/21
Project PEP
Completion Date:
Mon 6/7/21
Project Final Report
Completion Date:
2
Section 2: Project Plan
2.1 Work Breakdown Structure, Project Goals/Objectives and Work Packages
sustainable transport
project
Initiation phase
discuss and identify
the requirements of
the project
Document the
requirements
Identify the changes
based on the available
funds
Choose a project
team
Brief each member
regarding their roles
Milestone 1: Project
Initiated Design phase
Contact TOGG for
electric vehicles
Detailed analysis of
number of vehicles
required
Discuss and identify
locations for battery
stations
Identify the location
for parking and
booking services
document all the
requirements
sent for approval
Make changes if
necessary
Milestone 2: electric
vehcile plan designed Phase Three: Additional
requirements
Marketing and promotion
Traditional marketing
flyers and posters
distribution
broacasting on
television and radio
billboards outside
cityc center and
airport
Promotional event
and vehicle launch
digital marketing
Social media
marketing
Influencer marketing
online website
development
global promotion
through tieup w ith
international travel
websites
Parking lot design
Hire drivers
Design packages for
tourists
Develop a optimal
operational model
Milestone 3:
Additional
requirements
addressed
Phase 4: Montoring and
control
Test run the overall
process
Start with 10
vehicles per day
Evaluate the number
of consumers per day
Identify w hether
travellers are
chosing packages
Feedback from the
customers
Analyse the 10 day
test trial
Document the
changes required
Milestone 4: Control
variables identified Phase 5: Closure phase
Change strategy
based on the test
run
implement the
strategy
Launch the program
Close project and
submit closure
documents
Milestone 5: Project
Closed
The work break down structure shows that the project has been divided into five phases based on the objectives chosen
for the transport initiative. Each of the work packages are specially designed to address the objectives of the project.
Therefore, the project scope can be met by successfully executing all the work packages.
Tourism audit suggest that turkey has been one of the major tourism destinations due to the variety of options available
and affordable prices. Moreover, it not only offers visits to sea and sunsets but also has a great historical and cultural
value in the global market. It consists of various cultural festivals which makes an attractive tourist destination.
2.1 Work Breakdown Structure, Project Goals/Objectives and Work Packages
sustainable transport
project
Initiation phase
discuss and identify
the requirements of
the project
Document the
requirements
Identify the changes
based on the available
funds
Choose a project
team
Brief each member
regarding their roles
Milestone 1: Project
Initiated Design phase
Contact TOGG for
electric vehicles
Detailed analysis of
number of vehicles
required
Discuss and identify
locations for battery
stations
Identify the location
for parking and
booking services
document all the
requirements
sent for approval
Make changes if
necessary
Milestone 2: electric
vehcile plan designed Phase Three: Additional
requirements
Marketing and promotion
Traditional marketing
flyers and posters
distribution
broacasting on
television and radio
billboards outside
cityc center and
airport
Promotional event
and vehicle launch
digital marketing
Social media
marketing
Influencer marketing
online website
development
global promotion
through tieup w ith
international travel
websites
Parking lot design
Hire drivers
Design packages for
tourists
Develop a optimal
operational model
Milestone 3:
Additional
requirements
addressed
Phase 4: Montoring and
control
Test run the overall
process
Start with 10
vehicles per day
Evaluate the number
of consumers per day
Identify w hether
travellers are
chosing packages
Feedback from the
customers
Analyse the 10 day
test trial
Document the
changes required
Milestone 4: Control
variables identified Phase 5: Closure phase
Change strategy
based on the test
run
implement the
strategy
Launch the program
Close project and
submit closure
documents
Milestone 5: Project
Closed
The work break down structure shows that the project has been divided into five phases based on the objectives chosen
for the transport initiative. Each of the work packages are specially designed to address the objectives of the project.
Therefore, the project scope can be met by successfully executing all the work packages.
Tourism audit suggest that turkey has been one of the major tourism destinations due to the variety of options available
and affordable prices. Moreover, it not only offers visits to sea and sunsets but also has a great historical and cultural
value in the global market. It consists of various cultural festivals which makes an attractive tourist destination.
Figure 1: Turkey tourism
Source: (ey.com 2020)
The number of tourists visiting turkey have been increasing every year and the current project aims to act as a catalyst to
boost the demand of turkey as a tourist destination by offering better services to the consumers by adding to the
convenience of transportation. The graph above shows that tourist footfall are increasing by 10% every year but the
overall industry is experiencing a decrease in revenue generation of 2.7 percent (ey.com 2020
). Istanbul is the new
shopping destination for all tourists among all the emerging countries in the Middle East. The majority of the tourists
visiting turkey choose Istanbul as their tourist destination. Istanbul has been ranked among the top five tourist
destinations in Europe which shows that Istanbul is the main source of revenue for the tourism industry. However, Istanbul
is facing significant challenges from destinations such as Czech Republic and Croatia. Moreover, London and Britain is the
biggest Feeder of Istanbul so developing better transport facilities and sustainable packages could be one of the best
options for the country.
4
Source: (ey.com 2020)
The number of tourists visiting turkey have been increasing every year and the current project aims to act as a catalyst to
boost the demand of turkey as a tourist destination by offering better services to the consumers by adding to the
convenience of transportation. The graph above shows that tourist footfall are increasing by 10% every year but the
overall industry is experiencing a decrease in revenue generation of 2.7 percent (ey.com 2020
). Istanbul is the new
shopping destination for all tourists among all the emerging countries in the Middle East. The majority of the tourists
visiting turkey choose Istanbul as their tourist destination. Istanbul has been ranked among the top five tourist
destinations in Europe which shows that Istanbul is the main source of revenue for the tourism industry. However, Istanbul
is facing significant challenges from destinations such as Czech Republic and Croatia. Moreover, London and Britain is the
biggest Feeder of Istanbul so developing better transport facilities and sustainable packages could be one of the best
options for the country.
4
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