International Management

Running Head: INTERNATIONAL MANAGAMENT 0
International Management
(Student Name)

INTERNATIONAL MANAGAMENT 1
Table of Contents
Executive Summary.........................................................................................................................2
Marketing and Sales Plan................................................................................................................2
Marketing Channels.....................................................................................................................2
Budget for Marketing and Sale plan............................................................................................2
Operations........................................................................................................................................4
Milestones........................................................................................................................................4
Metrics for Success..........................................................................................................................5
Marketing Strategies........................................................................................................................5
Competitive Advantage...................................................................................................................6
Product Selling.................................................................................................................................6
Target Market..................................................................................................................................6
Competition.....................................................................................................................................7
SWOT Analysis...............................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

INTERNATIONAL MANAGAMENT 2
Executive Summary
Obesity is serious as well as common diseases over the world. In the recent, there are
huge number of cases can be found that are suffering from fatness no staple in city or rustic area,
as it is one of the extensive as well as mounting anxiety (Bray, 2017). Therefore, one of the pile
is planning to introduce I the market that make lose weight that help in cope up from the
challenge of obesity in an effective manner.
In the following part there will be detailed analysis of the market in which the pill will
successfully introduce and compete in the competitive market in an effective manner.
Marketing and Sales Plan
Marketing plan play a vital role in introducing new product in the competitive market in
an effective manner. Pill will be the main product that will be launch in the international market.
The main marketing objective of the company will be
 To spread awareness about the product at maximum, level
 To deliver huge number of pills at the international level
 To enhance the market share in the international market
 To make the world healthy
Marketing Channels
Through different channels the company will target their consumers that are explained in
below points:

INTERNATIONAL MANAGAMENT 3
 Ecommerce: the product will be available in famous ecommerce sites such as Amazon,
EBay, and other sites that will help the company to cover maximum consumers in limited
period of time
 Fitness Gym: it is one of the effective sources of targeting consumers. Most of the
consumers visit Gym to make their body fit. Therefore, the company will supply their
product as a sample to the GYM that makes the product recognize among the consumers
in an effective manner
 Social Media: it is one of the effective platforms to target the consumers. The company
will advertise their product in social media such as Facebook. YouTube, Instagram.
 Traditional Marketing: the company will also adopt traditional method such as
advertisement in newspaper, TV, distributing flyers and banners (Nijssen, 2017).
Budget for Marketing and Sale plan
Item
Price(excludin
g GST)
GST
Price
(including
GST)
Total
Value
Social media Marketing 500 80.00 580 580
Search engine
optimization
1100 100.00 1200 1200