Impact of International Management on Corporate Sustainability

The assignment provided is a report on the impact of international management on corporate sustainability. It highlights the importance of following international market rules and regulations, as exemplified by Aditya Birla's approach. The report concludes that corporate sustainability can have a significant impact on international management and markets. A range of sources, including academic journals and books, are cited to support this conclusion.

INTERNATIONAL
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
1 Critically explore Hofstede’s Dimension of Culture................................................................1
2. Evaluation and Application of Kluckhohn and Strodtbeck’s Value Orientations...................3
3 Critically examine the Modes of Internationalization..............................................................5
4 Evaluate how corporate sustainability can have an impact on international management.......8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
International management is described management of business in different country. It
refers to manage the business operation of the company in international country. International
management helps to company for expand their business in more than one country which means
company follow all rules and regulations of other country also business have ability to mange
their transactions by used different currencies in their business. For better understanding the
international management. Taken the Aditya Birla group it is the multinational conglomerate ,
headquartered in Worli, Mumbai, India Moreover, this report will highlight about the Hofstede’s
Dimension of Culture Which describe the different cultures attitudes of other countries and,
especially evaluate the interaction between customers. Further more report will analysis about
the kluckhohn and strodtbeck’s value orientations on Aditya birla. Also, report will describe the
different modes of Internationalization such as Licensing, Internet, Exporting goods, Joint
venture, strategic alliances. Further report will describe about the impact of international
management on corporate sustainability Which describe the responsibility of company that they
follow all rules and regulations of different government of country. Also describe that how
corporate sustainability can have an impact on international management (Kosoe and Osumanu, I
2018).
1 Critically explore Hofstede’s Dimension of Culture.
Hofstede’s Dimension of Culture
Hofstede’s Dimension of Culture theory is tool which describe the cross culture communication.
Model is implemented by Geert Hofstede. This theory describes the different culture of society
their values attitudes, beliefs etc. so basically this theory is describes the Different sociable factor
also helps to analysis the customer behavior. There are five dimension of this model (Kozel,
2016).
1 low power distance versus high power distance
In Hofstede’s Dimension of Culture theory its describe the power distance. This theory is
described that the power is unequal that they accept the less powerful members for the
organization such as family. This theory is present the inequality that means power is distribute
unequally. High power distance indicates that there is high inequality in the society. In other side
low power distance is indicates that there is law inequity in the society. It describes that the level

of society is different and inequality that customer have different preferences according to their
potential income. Power and inequality is the fundamental tool that define the facts of society
which means organization can understand this theory that reflect the society and people are
different means they are unequal to each others. So international organization being aware that
they face lot of difficulties when they enter in the international market because people are
unequal, there have different needs and wants.
Individualism versus collectivism
In Hofstede’s Dimension of Culture theory its describe the meaning of individualism that
means the individual have own responsibility that there is not connected with other people thy
only connected with their family member. Also, individualism is described the high range and
lack of interpersonal skills which means they cannot share their ideas to other. The individualism
also describe that people want some time and freedom (Kozel, 2016). So company also respect
the privacy of people and also appreciate their hard works by giving the rewards. In other side
collectivism is represented the value of people which describe that people choose the group and
they are loyal with their group member they maintain the good relationship with others and do
work properly together. Also, describe that union is more important than loyalty. So company
also support the tams by giving the opportunity and rewards to the teams.
Masculinity versus femininity
In Hofstede’s dimension of culture theory its refers that to the distribution of roles
between the genders (male and female) this is the different factorial issues for the society, that
company face many issue related to the Masculinity versus femininity. This factor is describe the
different values and ethics of the man and women (Kosoe and Osumanu, 2018). For the men
this is described on their performance and success of life. In other side women is emphasized on
politeness, sensitive, kind nature in their life. So basically Masculinity is suits the nature of men
that they are hard workers, tough, bold, strong etc in other side femininity is suits the nature of
women that they are sensitive, humble, soft, nice etc. but now days women are also work as a
mail profession they also protect their families they doing job. In other side men are also kind
nature they also respect the people and hep the people. In addition, successful women are
awarded by their performance.
Low uncertainty avoidance versus high uncertainty avoidance

In Hofstede’s Dimension of Culture theory its describe the meaning of uncertainty,
uncertainty leads the anxiety and tension among the society this describes that society members
not feel good when they are faced the difficult and uncertain situations. Different high scoring
countries avoid this situation of uncertain by control and develop the rules and regulation in their
country. They provide security to their nation for different expectation situations, in other side
low scoring country has faced the situation they accept the changes and compete with difficult
situation easily. They take initiatives and crate new opportunity in their country.
Short term orientation versus long term orientation
In Hofstede’s Dimension of Culture theory its describe this factor by different old and
new traditions of society this is based on short tern and long term. The new society prefers the
education and development they focus to enhance their personal growth in new generations.
They compete with their competitors by enhance the knowledge. In other side the old generation
not much concern on education (Kozel,2016). Elder people and men have more authority as
compare to youngster and women. In other side low scoring country increase and promoter the
individualism in their country to expand their economy. Also describe that the people of country
treat their subordinates equal they understand each other they help each other and also they
create new things to increasing their performance.
2. Evaluation and Application of Kluckhohn and Strodtbeck’s Value Orientations
The vision of the people are based on the constant values which they own. According to
this theory every society and people should answer the universal problems. The value based
solution are limited and the priority of individual societies and cultures are different. The
suggested questions are included humans, relation with time, nature and each other, the nature of
human and human motive (Jiang, 2015). The Kluckhohn and Strodtbeck suggested different
answer for all five criterion, which develops culture specific measures of each. This theory has
tested different cultures and societies. This theory is used to understand and negotiate between
the ethnic groups. The cultural values change cause of migration are tested through this theory.
The theories of universal values have produces the enough concepts of values.
Kluckhohn and Strodtechk's values orientation is based on theory which define cross
cultural concept and its aims which has been applied in Aditya Birla group company. According
to cross cultural psychology organization have to perform and work accordant to it, it helps to
build good reputation and positive image in marketplace. By apply this psychology firm treat

people or staff members equally where-there they belong to different culture, background and
others things. They have to treat individual equally and cannot discriminate person at workplace,
that affect people health and mind (Arshad, 2016). Organization need to follow all the cultural
norms which is quite beneficial for business growth and success. They need to except all the
people's and respect their beliefs and values which helps to assure about company concern or
care towards their employees. This will help firm to gain longer success and achieve competitive
advantages in marketplace rather than before. They never judge people based on gender, age and
culture which is not appropriate for them, equal pay wages contribute to retain talented people
with company for long term period and also helps to attract the new ones towards Aditya Brila
Group.
These theories suggest that the universal set of human values is exists. The purpose of the
cross culture psychology is to state the difference between the different humans who are come
from the different societies and cultures to know the similarity between the all human beings.
The similarity maybe sorted as per the different perspectives. The likert summated rating scale
can measure the psychological sophisticated of human mind. This can be learned that the visions
are more difficult than feelings (Li and Ernst, 2015). Other than focus on the values the value
orientations theory explains the foundation and assumption upon which the culture builds their
value system. The value orientations theory is the body to understand the where this values come
from. The assumptions and orientations of culture are different towards the values. There are five
needs are required to solve the common problems of cultures and people. This five question
provide the measurements of the value orientation. These problems addressed by the theory is
based on the existence of human in different dimensions which are-
Time-
The problem of time focuses on the required orientation towards the time. There are three
dimensions of the time which are past, present and future. The first one suggest that the focus of
the past and conversation of the tradition. Other one is to focus on the present and changing the
tradition to meet the present moments. And last one is to focus on the future and planning for
tomorrow (Erdman, 2018).
Human Nature
the problem of humanity and the natural environment focuses on how tom relate to the
nature. To use the master to control the nature or live in harmony with nature, the excreting

partial control in the certain circumstances? The approach should be submissive to force the
nature not to attempting to exercise any control (Mayer and Oosthuizen, 2018).
Human Relation
The problem of human relation concern that how should the Aditya Birla group relate to
one another. The decision taking should be on the basis of hierarchy and system of authority or
should the company relate to the make the decision on common understanding. The last one
suggested approach for the Aditya Birla group should relate and focused on the basis of decision
taking capacity and capability of individual and team.
Motivation for Action
the problem of the primary things that motivates the actions and drive the behaviour
human behaviour. Or the action of the Aditya Birla Group should be focus on being on acting in
a manner align with the internal motivation and desires of self motivation. The action of the
company should be focused on the becoming the on growing in a manner aligned with the
internal motivation? Or the actions of Aditya Birla group Should focus on the achieving- on
acting in manner aligned with the external motivation.
Human Nature
The problem of the human nature is concerned on ther fundamental quality of character
and weather or not that quality change. The first perception is to view every human being as goo
and to ensure the that nature can't be changed. The other one is to view all human being as evil in
nature, and can that nature can be changed. The last one is to view in the mix or good or evin
same time in the nature. And this nature can be changed or not. So how this management works.
To solve the conflicts in the organization or outside the organization the both groups are trained
in value orientation (Tang, Cikusin and Ghony, 2018).
1. It helped the parties to understand their values and the values of other side. Their
different perspectives are existed in the value surrounding the five problems.
2. It helps the both parties to break their own myopic thinking that stems from
unconsciously believing their world and the view is the only world view.
3. It helps the parties to avoid making negative attributions about each others because they
are interpreting the other side's worlds and action through their subjective world view.
3 Critically examine the Modes of Internationalization.
Modes of Internationalization.

Modes of internationalization is the mode of entry in the new international market. There
are different channels to enter in new market so any company enter in the international market by
help the different modes to expand their business in international market.
LICENSING
Licensing means company have authority to enter in the international market and sale
their product in the new market. In contains the Turnkey contracts and contract manufacturing
Franchising etc. franchising means any other business or person pays the amount for using your
name and product, process and trademark. Such as Dominos Pizza, Mc donalds, they all are
entered in different international market through franchising. In the case of licensing, company
pays the fees on every year to obtain the return, When they get the profits to their franchise.
Also, compny pays the losses which incurred through franchise. This is the best way to enter in
new market and expand their business in international market (ABEBE, 2015.). So Aditya birla
also can take the Licensing to introduce yourself in new market with minimum risk and very low
cost. So this helps to company for increase their business and customer by enter in new market
with the help of franchising and licensing.
The internet`
Internet is the best platform to Expand their business in international market. Company
sale their product by use the online platforms this is the easiest way to attract the customer and
increase the selling of product. This platforms allow to customer for purchasing the product in
any place no matter where are you living. For expand the business in international company can
open the online stores, also tie up and joined with big seller of global market such as amazon and
eBay. So Aditya Birla also can open their online stores to expand their business in internet such
as Licensing, Internet, Exporting goods, Joint venture, strategic alliances ional market also they
join with the amazon for increase their sale by providing various services and products (Kosoe
and Osumanu, 2018).
Exporting goods
Exporting goods is also best and easiest way to enter in international market. This is the
advantage for the company because the demand of goods is high and other foreign company
want to purchase the product with pay the high price of product. So this is the best way to enter
in new market by export their product in new market. Exporting goods is good option but some
issues related to middleman is increased. But Importer purchase the products only for their

profits, so as exporter you can take responsibility to selling the product on discount price so
customer also happy for purchasing the product.
Joint venture
Joint venture means shared the ownership, profits and loss with the other parties. So this
also the best way to enter in international market. Company can share their ownership with other
foreign company for expand their business in international market. Also, there are many benefits
for both company they share their risk, profits, rewards also benefits of reducing the cost finding
the new location to build there business, so joint venture is the good option for expand their
business in international market. Aditya Birla also take this option to expand their business in
different market with minimum cost (ABEBE, 2015.).
Acquiring foreign companies
Acquiring foreign company is the difficult and time consuming method for entering in
the international market. If company have sufficient capital to acquiring the company, so they
can easily acquire the company. But when they have not much capital so they cannot purchase
and acquire the company. Acquiring means a company who gives their shares and ownership to
other company. In other words a company acquires the other company's shares, ownership by
giving the amount that specified in low, also low allows for acquiring, then company acquired
the other company. So basically this is also the best option to enter in the international market.
So Aditya birla also use this option to expand their business in international market.
Strategic Alliances
Strategic alliance is also the good tool to mange their business in international market. A
strategic alliance can help to different company for provide the best and effective tool of process.
Its help to grow in new market (Harris, 2016). Strategic alliances' means two company doing
work together for achieving the objective and goal of the business that will be advantages for
both. So this is also the best opportunity to alliance with foreign company and improve their
business for doing work together. This helps to gain advantage for long term and short term
future growth of the business. So Aditaya Birla also take this opportunity to improve their
business for working with any foreign company for achieving the objective as well as expand the
business In international market.

4 Evaluate how corporate sustainability can have an impact on international management.
Corporate sustainability
Corporate social responsibility is the best approach to manage the business. This
approach helps to develop the economical, social, environments factor for the organization.
Corporate social responsibility is the best model to guide the business. Company enhance their
business by operating in the best manner also they enhance the society and environment by doing
many campaigning and environmental program. Company can contribute positively to provide
the best environment (Pathan, 2017).
Different ways that company can improve there sustainability in International market.
Reduce waste
Reduce waste is helps to increase the sustainability of the company. The impact of
corporate social responsibility in international market is helps to company, When company
reduce the waste which reduce the production cost of the company also when company enter in
international market so this are also benefited Because this helps to reducing the cost as well as
creates the positive impact of international employees and customer because company improve
the environment by reducing the waste. Also, Helps to increase the brand recolonization by
increase the loyalty of customer.
Costs savings
Corporate social responsibility helps to company for reducing the cost because many
companies reduce the waste As well they help the environment and society by organize the
environmental friendly program. So this is also benefited for company when they enter in
international market and they follow the corporate social responsibility by reducing the cost and
organizing the environmental programmer (Pathan, 2017). Company can save the environment
and save money, By using the few simple steps, company may able to lower the cost and achieve
savings for their business. So this is helps to business for increase the financial performance as
well corporate social responsibility helps to company for increase their business in international
market to improve the financial performance in international market.
Finding and keeping talented staff
Corporate social responsibility helps to company for expand their business in
international market. Company is responsible for recruit the new employees in the business for
improving the quality of work. So when company enter in new market and they hire the new

employees in their business so they can provide training learning facilities to the employers for
increase the motivation among employees (Kozel, 2016). Also, company provides many
benefits to the employees such as promotion, job rotation, insurance, incentives, bonus etc, so
employees were motivated and that increase the production of the company. So company expand
their business in international market by using the corporate social responsibility. Also, corporate
social responsibility provides the help to company for increase greater ability to attract talent and
retain staff. Also, this is helps to company for expand the business in international market by
using the corporate social responsibility. This helps to company for increase the organisational
growth. Also, helps to increase the business reputation as well as leads to competitive
advantages.
Benefits of corporate social responsibility
 Increase the brand recolonization
 increase the business reputation by using the corporate social responsibility
 Helps to increase the sales and demand of product.
 Helps to increase the customer loyalty
 Help to attract talent and retain staff.
 Help to increase organizational growth
 Help to increase the financial performance of the company (Larina, 2015).
CONCLUSION
From the above study, it has been summarized that international management is mange
the business in more that one country. So international management helps to company for
expand their business in international platforms to increase the international customer. The report
has been described the Hofstede’s Dimension of Culture. This theory is help to understand the
different culture and behavior of the customer. So this model helps to analyses the customer
behavior. Further report has been analysis about the kluckhohn and strodtbeck’s value
orientations on Aditya birla. Moreover, report has been described the different modes such as
Licensing, Internet, Exporting goods, Joint venture, strategic alliances. So these modes helps to
company for expand their business in international market. Further report has been described
about the impact of international management on corporate sustainability Which describe the

responsibility of Aditya birla that they follow all rules and regulations of international market
when they enter in the new country. At the last report has been concluded about that how
corporate sustainability can have an impact on international management and market.

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