E148 International Management: Air Pie's Global Expansion Strategy

This report assesses Air Pie's prospects for international expansion into Japan and the USA, focusing on the impact of organizational culture on consumer and staff behavior. It evaluates key implications for management, organizational strategy, and operations, considering cultural differences and the need for effective management techniques. The report also incorporates Hofstede's cultural dimensions theory to analyze potential challenges and opportunities. Recommendations emphasize the importance of cultural awareness, public engagement, and diversified management approaches to ensure a successful global expansion. Ultimately, the report concludes that Air Pie can achieve success through effective management practices that account for cultural nuances and consumer preferences in the target markets. Desklib offers a wealth of resources, including similar reports and solved assignments, to aid students in their studies.

International Management
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Executive Summary
The summary that can be ascertained states regarding the prospects of smart management in the
countries. The inclusion of effective management clubbed with innovative techniques along with
the proficient management helps in the global exposure simultaneously. The effective analyses
of the same on the grounds of quality management along with the effective and efficient
management would help in the configuration of the systematic and effective management of the
organization simultaneously. This would ensure quality aspects as regards to its functioning in
the management in a sequential manner. The effective analyses would help in the quality
management regarding the functioning of the organization.
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Table of Contents
Introduction......................................................................................................................................4
Evaluation of how the organisational culture for Air Pie might be affected by entering the
Japanese and USA markets in terms of consumer and staff behaviour..........................................5
Summary of the key conclusions of evaluation the implications to management, organisational
strategy, and operations...................................................................................................................7
Recommendation.............................................................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10
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Introduction
International management requires acquaintance and skills further than customary business
enterprise such as expertise of the business, parameter of the realm in which the organization
operates, understanding the local laws of the land and the potential to conduct communication
that may involve manifold currencies. It is the global management which focuses on global
management and has the exclusive rights regarding the same. The management of the
organization has to manage the functions of the organization in an effective manner. The
assignment states regarding Air Pie restaurant which wants to extend its business abroad.
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Evaluation of how the organisational culture for Air Pie might be affected by entering the
Japanese and USA markets in terms of consumer and staff behavior.
Slide 1
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Slide 2
It is the global management which focuses on global management and has the exclusive rights
regarding the same. The management of the organization has to manage the functions of the
organization in an effective manner. The assignment states regarding Air Pie restaurant which
wants to extend its business abroad
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Slide 3
Organizational culture includes an organizations experience, expertise, philosophy that guides
the member behavior and is assessed in member identity illustration, internal mechanism,
connections with the exterior world and the potential expectations (Sessa and London, 2015).
Culture is based on viewpoint, attitudes, and civilization, on paper and unrecorded rules which
govern it. The functioning of the organization is based on the culture that is bestowed in the
management of the same. Air Pie is fast food restaurant which has business in United Kingdom
and wants to extend the same in the countries of Japan and United States. In this scenario the
restaurant has already enshrined its customer base in the United Kingdom. The extension of the
business in the States of Japan and United States is possible through the inclusion of
organizational culture in the regime (Barak, 2016).
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Slide 4
Notes on Presentation
Organizational culture includes an organizations experience, expertise, philosophy that guides
the member behavior and is assessed in member identity illustration, internal mechanism,
connections with the exterior world and the potential expectations (Sessa and London, 2015).
Culture is based on viewpoint, attitudes, and civilization, on paper and unrecorded rules which
govern it. The functioning of the organization is based on the culture that is bestowed in the
management of the same. Air Pie is fast food restaurant which has business in United Kingdom
and wants to extend the same in the countries of Japan and United States. In this scenario the
restaurant has already enshrined its customer base in the United Kingdom. The extension of the
business in the States of Japan and United States is possible through the inclusion of
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organizational culture in the regime (Barak, 2016). The prospect is that the functioning of the
same is possible by the cultural prospects. To start a business in a new country the interests of
the people in the new region are to be identified and simultaneously execute the same in a
systematic manner. The identification of the same would help in attracting consumers in the
market.
The inclusion of the Theory of Hofestead in the following assignment would add new colors in
its implementation. The theories are:
Power Distance- It provides that persons who are less authoritative in the society believe the
changes and also accept the changes in the allocation of authority in the society consequently.
Uncertainty- It provides that the people in the society are not at simplicity and vagueness in the
society. Their tends to adopt the concept of uncertainty which prevails.
Individualism vs. Collectivity- It focuses on the dimension whether the people are isolated or are
in the collective regime at the same time.
Masculinity vs. Femininity- Masculinity refers to the society’s preference for assertiveness,
heroism, achievement and material reward for attaining success. On the contrary, femininity
refers to the preference for modesty, cooperation, quality for life and caring for the weak.
Long term vs. Short term orientation- Long term refers to society searching for virtues and short
term civilization refers towards the society prone towards the search of reality.
Indulgence vs. Restraint- This revolves around the concept which manage in excess of their
impulses and requirements.
These are the towards the effectiveness in the functioning of cultural diversity.
Self awareness and sensitivity is directed towards the introspection and self analyses. The
element of the above mentioned topics does play a significant role in the functioning of the
organization simultaneously. The cultural trends regarding the same tend to provide the
effectiveness regarding the same.
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Summary of the key conclusions of evaluation the implications to management,
organisational strategy, and operations.
The evaluation in this scenario is that the prospects of the organization are directed towards the
interests and needs of the consumers in the countries. Any inclusion in the organization is
directed towards the inclusion towards effective measures in the functioning of the organization.
The target consumers in the long run can be achieved through the inclusion of innovative
measures in the functioning of the organization simultaneously (Berti and Mulligan, 2016). The
strategies forwarded should be directed towards the functioning of effective measures in the
organization. Management has to provide the hierarchical chain a decisive measure in the
effective implementation of the same in an effective manner.
The cultural backdrop should be directed towards understanding the prospects of the
organization along with the execution of the same in an effective manner (Alvesson and
Sveningsson, 2015). The different attributes should be studied by the organization before
formulating any policies in the same scenario. The effective measure with regard to the
functioning of the same has to be formulated in an effective and proficient manner.
The operations regarding the management cannot be formulated in an effective manner but rather
it focuses on the attributes of cultural background which helps in the retention and the attraction
of the consumers simultaneously.
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Recommendation
The cultural differences can be eliminated by the inclusion of more and more public appearance
in the management in the promotion measures (Barak, 2016). The promotion clubbed with
effective communication along with the development in the respective field helps to configure
the differences and implement the changes significantly. Moreover, the attributes should be
directed towards the effective and positive approach in the functioning of the organization
significantly. The managerial prerogatives should be directed towards the development of the
organization along with the measures leading to the diversified management. The effective
analyses draw the conclusion that the orientation regarding the same is possible through the
efficient management of the organization on a simultaneous manner. The managerial prerogative
lays stress on the growth at the global stage and is directed towards the development of the
functioning of the organization. Being a restaurant its prime service is towards providing
effective and efficient services to the consumers in an effective manner. It would boost the
functioning of the organization significantly. The attributes regarding the functioning of the
management can be clubbed with the cultural attributes in an effective manner. It would help in
the enhancement in the functioning of the organization.
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Conclusion
The company Air Pie can start the globalization business aspect in Japan and United States
through the inclusion of effective measures in the functioning of the management. The
managerial effectiveness can be achieved by understanding the cultural backgrounds of the
different countries along with the underlying measures that are to be initiated in the prospective
manner to enhance the market in the organization significantly. The effective measure would
help in the up- liftment of the organization retrospectively. The inclusion of innovative measures
along with the correct and effective projection would help in the enhancement of the goodwill of
the organization simultaneously.
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