Managing Business Change and Innovation
Added on 2020-05-16
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RUNNING HEAD: INTERNATIONAL MARKETING1INTERNATIONAL MANAGEMENT Submitted by:
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RUNNING HEAD: INTERNATIONAL MANAGEMENT2ContentsSource Problem..............................................................................................................................2Over diversification........................................................................................................................3Secondary problem.........................................................................................................................3Human resource issues...................................................................................................................3Managing business Alliance...........................................................................................................3Long haul issues.............................................................................................................................3Building innovative resources........................................................................................................4Building a customer base...............................................................................................................4Keeping up an ability.....................................................................................................................4Investigation...................................................................................................................................4Analysis..........................................................................................................................................4Alternative Strategies.....................................................................................................................6Criteria of assessment.....................................................................................................................6Justification of Recommendation...................................................................................................6Implementation...............................................................................................................................8Conclusion......................................................................................................................................8References......................................................................................................................................9Appendix......................................................................................................................................11SWOT Analysis............................................................................................................................11
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RUNNING HEAD: INTERNATIONAL MANAGEMENT3Source ProblemThe case is related to the global expansion strategy of Tata Group. The conglomerate has been through different phases of hardship till the time it succeed. The heavy international deals like Corus have lead to high debt. This has resulted in loss of faith in the company resulting in accumulated incompetency. Thus it is putting a question on the corporate social responsibility model (Verbeke, 2013). There are few projects that are undertaken by the company in order to uplift the society and adopting the changes. Tata believed in empowering the global economy with the purpose of gaining adequacy. The purpose of a business organization is to manage the economywith the traditional values. The aim is to gain consistent result with a purpose is to manage the issue. The purpose is to manage the changes and allow in mitigating the gap. By focusing on the source problem it is possible to manage the organizational changes (Noe, et al 2003).Over diversification The group has now 100 companies with around 300 subsidiaries. The business is more or less considerate of involving independent entity. In this way it is possible for them to manage the issues.There are lot many issues that required to be addressed in order to synergize the recently procured elements. The process of over-diversification creates burden on the company while meeting their targets. Secondary problem Human resource issues In order to manage the organizational issue, it is evident to manage the human resource department. The organization has fewer customary process which need to be terminated in order to retain employees. The Purpose is to attain significant results by retaining the employees on a long run. The purpose will be resolved only if the company is taking serious actions in order to maintain objective (Peteraf, Gamble & Thompson Jr, 2014).Managing business Alliance
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