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International Management - Assignment Report

   

Added on  2020-01-06

10 Pages3504 Words128 Views
InternationalManagement 1

TABLE OF CONTENTSIntroduction......................................................................................................................................3Main body........................................................................................................................................3The concept of cross border mergers ..........................................................................................3Circumstances in which MNE's internationalize using cross border merger .............................4One successful and one unsuccessful cross border merger.........................................................5The reason why one succeeded and other one failed ..................................................................6Recommendation ........................................................................................................................8Conclusion ......................................................................................................................................9References .....................................................................................................................................102

INTRODUCTIONNowadays, effective management of international business has become very essential forgrowth and success of global brands. Further, effective management is not an easy task asbusinesses are required to deal with lots of issues and challenges1. Companies also need todevelop effective strategies in order to overcome all major issues faced by them. The presentresearch report explores the concept of cross border merger along with the key situations inwhich organizations opts for such kind of strategy. A research regrading one successful and oneunsuccessful cross border merger is also mentioned in the present study. MAIN BODYThe concept of cross border mergers In last few years, the concept of cross border merger among businesses has grown with avery good pace. It can be stated that the concept is not only providing benefits to companies butit has also started to play very important role in shaping back the entire structure of industry atinternational level. Cross border mergers became more popular in the year 1990's where foreigninvestments started laid more emphasis on cross borders mergers and acquisitions instead offocusing upon concepts such as greenfield investments. Today, cross border merger has becomea common phenomenon and are carrying out in almost every industry 2. The main reason whysuch kind of strategies or concept has become so popular is that they not only aid to existingsales, profits of a business enterprise but also offers several kinds of benefits to the host countrieswhere merger has taken place. It supports nations in boosting up their overall economic growthby encouraging more foreign investments. In simpler term cross border merger can be defined asthe situations in which two businesses operating in different nations integrate with each other inorder to achieve some common goals and objectives. Usually these are the business deals whichis carried out between international company and domestic company in the specific or targetedcountry. Cross border merger has helped entire economy of the world in getting accelerated andperform more effectively. There are two different types of cross border mergers which are1Vaara, Eero, and Janne Tienari. "On the narrative construction of multinationalcorporations: An antenarrative analysis of legitimation and resistance in a cross-bordermerger."Organization Science. 22, no. 2 (2011): 370-390.23

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