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International Management of ZARA

   

Added on  2020-07-23

7 Pages2101 Words51 Views
Leadership ManagementProfessional DevelopmentLanguages and CulturePolitical Science
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International Management
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Table of ContentsIntroduction ..........................................................................................................................................3Part 2.....................................................................................................................................................3Critical analysis on role of leadership .........................................................................................3LO1 Role of culture in international business and major policies ...............................................4LO3 Challengers and opportunities managing a global workforce ..............................................4LO4 Various factors and ethical international policies ................................................................5Conclusion ............................................................................................................................................6References ............................................................................................................................................7
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Introduction International management refers to understanding global economics, develop new businessstrategies in international corporation in order to create competitive advantage in the market.Today, global business is too complex and competitive needs to understand different cultureand design their products accordingly. The present report related with ZARA which isleading fashionable brand in the UK. It will explain the role of leadership, importance ofculture and business policies, challengers and opportunities to manage global workforce etc. Part 2Critical analysis on role of leadership Zara is one of the global brands which operate their business in different parts of theworld. Now, company wants to expand their business operations in Asia and Europe in orderto maintain its competitive position in the market. Therefore, cited firm is developing globalvirtual team which can manage their business in an effective manner. But, it is required todevelop various skills and adaptability that how to react on different countries which aretotally diversify. There are following skills needs to build within a global leader so that theycan perform more effectively. According to DiAngelis and et. al., (2012) cross culturalcommunication is too significant for the business.This is one of the most significant skillswhich is related with the culture and communication. It is because, each country is having itsown culture and language which influence the business decision making. For example,ZARA wants to start their operations in India which having different languages can create aproblem. Therefore, global virtual team is required to learn different languages and understandtheir culture which help to support in order to interact with their staff, customers and so on.Whereas, as per Ruiz-Irastorza and et. al., (2011) for gaining success in global business,leader required that to develop ability to collaborate with their team, client and suppliers andworking together to meet their common goals. ZARA required that to enhanced theircollaborative capacity to deal in different situation at internarial level. As per Alfoldi, Cleggand McGaughey, (2012) collaboration is one of the fundamental skills of leadership whichhelps to attract their subordinates and motivate them to attain targets in an effective manner.Therefore, ZARA needs to provide appropriate training to develop various aspects such ascommunication, additive to change, networking, etc. which helps to build interpersonalinfluences. On the other hand, According to Tsang, (2013) Today, customer needs are
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