Impact of National and Organisational Culture in International Business

This presentation explores the relevance and impact of national and organisational culture in running international business. It discusses the meaning of culture, the characteristics of organization and national culture, the role of culture in international management, the importance of global virtual teams, and concludes with the understanding that organizational culture directly influences trade policies in international business.

International Management

 Introduction
 Impact of national and organisational culture in international business
 Conclusion
 References
Table of Content

International management is systematic procedure of controlling analysing and managing all the business
activities run in global market. Culture is directly influence business environment. To understanding
the concept, Ray Limited has been taken. This presentation show the relevance and impact of
organization as well as national culture in running international business. It includes, role of culture
and importance of virtual team for attain goals of business organization.
Introduction

Meaning of culture: This term refers to norms, value and behaviour founded and apply by social group
tin day to day routine to live their life. Culture provides guiding regarding, dress, behaviour,
language. It is combination of learning experience every individual have their ow n perception and it
directly influence from the culture they belong. In business management culture play vital role spicily
when organization is global . RAY Limited is international organization , their management
department build policies on the basis of analysing expectation of their division workforce.
Impact of national and organisational culture in international business

 Characteristics of organization and national culture
 National culture is related with the value and on the other side organization culture consider all the
relevant beliefs, symbols, and rituals.
 Innovative: Culture is not a stable rules and regulation although they as adopt newly and innovate
idea and change values according to it.
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 Role of culture in international management: Culture is essential part of business and it is differ in
every country in which organization trade business. Ray limited is run business in Brazil, Germany
and Japan, to reduce the cultural diversity, organizational culture play vital role as management
department through manage and explore value of UK culture in their regional countries help in
effective run business.
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 Negotiation: Organizations culture play vital role in negotiation thought, perceptions and transaction
of business activities between regional countries. For Ray limited their head department focusing on
negotiation transaction by effectively use of marketing strategies.
 Decision making: Management department of regional branches of Ray limited use all the relevant
policies and strategies ,organizations; head department follow to take decision are really ineffective
with the working style and positive environment of head office.
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 Importance of global virtual team: Business corporation to successfully run their business in
international market by coordinating each regional branch need to use concept of group dynamic
through which they can easily take decisions as well as solve conflicts and issue by understanding
norm and behaviour of each regional. They showcase characteristic an behaviour of particular group It
consider grip development and classification of group.
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From the above analysis it has been concluded that organizational culture directly influence and effective
trade policies while running international business. They help in understanding normal and value of
different regional and development of virtual team through which organization can successfully solve
problem generated in global business market. Cultural help in influential individual to motivate
towards spreading their values by working at global market.
Conclusion

 Dai, J., Chan, H.K. and Yee, R.W., 2018. Examining moderating effect of organizational culture on the
relationship between market pressure and corporate environmental strategy. Industrial Marketing
Management. 74. pp.227-236.
 Zhang, Y., Weng, Q. and Zhu, N., 2018. The relationships between electronic banking adoption and its
antecedents: A meta-analytic study of the role of national culture. International Journal of Information
Management. 40. pp.76-87.
References

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