Impact of National and Organisational Culture in International Business

International Management

 Introduction
 Impact of national and organisational culture in international business
 Conclusion
 References
Table of Content

International management is systematic procedure of controlling analysing and managing all the business
activities run in global market. Culture is directly influence business environment. To understanding
the concept, Ray Limited has been taken. This presentation show the relevance and impact of
organization as well as national culture in running international business. It includes, role of culture
and importance of virtual team for attain goals of business organization.
Introduction

Meaning of culture: This term refers to norms, value and behaviour founded and apply by social group
tin day to day routine to live their life. Culture provides guiding regarding, dress, behaviour,
language. It is combination of learning experience every individual have their ow n perception and it
directly influence from the culture they belong. In business management culture play vital role spicily
when organization is global . RAY Limited is international organization , their management
department build policies on the basis of analysing expectation of their division workforce.
Impact of national and organisational culture in international business