Unilever Strategies for Sustainable Development
Added on 2020-04-13
15 Pages4316 Words37 Views
Leadership ManagementProfessional DevelopmentLanguages and CulturePolitical Science
|
|
|
Running head: International management International management
International management Table of ContentsIntroduction.................................................................................................................................................3Background and current performance of Unilever......................................................................................3Unilever strategies.......................................................................................................................................5Cultural difference management.................................................................................................................7Corporate social responsibility....................................................................................................................8Entry mode choices.....................................................................................................................................8Balancing the tension between globalization and localization....................................................................9Recommendations to improve the sustainable development...................................................................10Conclusion.................................................................................................................................................11References.................................................................................................................................................12Appendices................................................................................................................................................142
International management Introduction The report focuses on the trading activities and operations of Unilever which has been selected in the report. Unilever is one of the largest companies in the food and beverage industry in the world. It deals with various food and personal care products in the market. Further, the report outlines the several strategies which are used by the organization in order to eliminate the cultural differences within the organization. The strategies also help to increase revenue and profit of the firm. It explains that how the firm is using strategies to maintain a balance between globalization and localization. Unilever uses corporate-level strategies, business level strategies and growth strategies in order to overcome the competitors in foreign countries. Further, the company uses various approaches to improve CSR, entry mode options and cultural differences within the organization. Background and current performance of Unilever Unilever is a Dutch British transnational consumer’s products corporation with its headquartered is located in London, United Kingdom. The company renders various food, beverages, and personal care products. It is the biggest manufacturer of the food spreads like margarine. It is one of the largest corporations measured by revenue and profit. The company was founded in 1930. It is the seventh most valuable firm in Europe. Unilever offers its productsin more than 190 countries with employed approx 169,000 employees in the organization. The firm manages and operates its trading activities and operations in China, India, Netherlands and the United States. The main aim of the company is to provide unique and delicious food and beverage products to the consumers with maintaining sustainability in the organization (Unilever, 2017). The organization is delivering its products in the global market with reducing environmental footprint. The firm works with a large number of suppliers in order to attain the long-term goals and objectives of the firm. In today’s era, the firm is increasing and maximizing its revenue and profits globally. It is the dual listed company in the UK. 3
International management Revenue of the Unilever group worldwide from 2007 to 2016 (Source: Statista.com, 2007)The above diagram shows that Unilever is maximizing its revenue day by day. In this way, the current performance and strategies of the organization have been improved. The operating profit of the firm has increased by approx 1,922 million to 7,167 with including a higher level of profit within the organization. The net profit is 28% higher than the previous year and net cash flow from operations has also increased. The company follows a four-step approachfor outsourcing in order to attain the growth and success of the organization. In addition outsourcing increases and maximizes the organizational success and growth worldwide. The four-step approach includes prioritizing, trust, monitor, and select. The functioning areas of the organization divided into four departments such as consultation, maintenance, distribution, and operation department. Unilever uses licensing, alliances, franchising and foreign direct investment strategies in order to expand and flourish its business globally. Now it is assumed thatfinancial position of the company is very strong and dynamic. The financial objective of the company is to increase the profit of the firm with improving capital and tax efficiency. The firm is able to attract more consumers worldwide by rendering delicious and high quality of the food and beverage products. The firm maintains a sustainable human resource management to run the 4
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Conflict and Negotiation in Management and Organizationlg...
|12
|3509
|442
Global Strategy, Development and Implementationlg...
|9
|1882
|1
Global Marketing: Market Selection, Entry Methods, and Strategieslg...
|11
|3120
|48
Financial Decision Making Assignment Solved (Doc)lg...
|12
|4023
|64
Financial decision making assignment : Unileverlg...
|12
|4023
|177
Global Strategy, Development and Implementationlg...
|14
|3907
|71