Effects and Impact of Regional Cultural Issues on Organisational Culture

INTERNATIONAL
MANAGEMENT

Contents
INTRODUCTION...........................................................................................................................................2
Task 1 (A).....................................................................................................................................................3
Covered in PPT.........................................................................................................................................3
Task 1 (B).....................................................................................................................................................3
INTRODUCTION...........................................................................................................................................3
Effects and impact of regional cultural issues on organisational culture.................................................3
CONCLUSION...............................................................................................................................................5
References:..................................................................................................................................................6
Books and Journals..................................................................................................................................6

Task 1 (A)
Covered in PPT
Task 1 (B)
INTRODUCTION
Globalisation has encouraged many companies to come forward and operate in a foreign
market with a diversifying workforce which contribute largely towards innovation and creativity.
While operating in a overseas market companies like Deutsch Bank, a German based financial
institution, consider cultural aspect of a society in a particular region which contribute towards
building positive and effective organisational culture (Dobrovičand et. al., 2019)(Iqbal,
2019).There are numerous factors that shape the culture of corporate business and helps in
attaining a long-term growth and success. Below mentioned report of Deutsch Bank covers the
effect and impact of regional cultural issue that have a significant impact on building
organisation culture with relevant examples.
Effects and impact of regional cultural issues on organisational culture
 Values: The idea or belief of a person with regards to what is right or what is wrong.
These values vary as the region or cultures of a particular region vary. Organisational
culture is formed with the common values and beliefs shared by a group of a diversified
people which leads to the smooth functioning in overseas market. Few of the common
shared values in Deutsch Bank are aggressiveness, detail oriented, group oriented and
innovation. Taking example of Sainsbury, it has build up and maintained the team on the
basis of common shared values and belief which help in shaping the behaviour of an
individual in the organisation (Edwards, Schnyder and Fortwengel, 2019).
 Language: Another significant regional cultural issue is language which is crucial in
communicating with the group of people working in an organisation. Multinational
companies like Amazon have a multilingual workforce which has enable the company to
have a competitive edge over others by dealing with customer in a local language
creating a strong relationship network. Globalisation have reduced the cultural and
geographical barriers of a nation which have encouraged the people to learn new customs
traditions and dialects to help them in better connect with the people where the
companies is rendering its products and services. Eliminating language barriers have