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International Market Attractiveness for ANZ Bank: Analysis of Brazil and South Korea

   

Added on  2023-06-05

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Running Head: INTERNATIONAL MARKET ATTRACTIVENESS 1
INTERNATIONAL MARKET ATTRACTIVENESS
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International Market Attractiveness for ANZ Bank: Analysis of Brazil and South Korea_1

INTERNATIONAL MARKET ATTRACTIVENESS 2
Introduction
The Australia and New Zealand bank (ANZ) is ranked third in Australia in terms of
market capitalization. It comes third after the Commonwealth and the Westpac bank. The bank's
operations in Australia form the most substantial part of their business and income with retail
and commercial banking dominating their activities (Jang & Sheridan, 2012). ANZ bank also
dominates as the largest bank in New Zealand. ANZ bank total worth was A$ 889.9 billion in
2015, and their net income in 2015 was 7.493 billion and 50, 152 number of employees (Jang &
Sheridan, 2012).
The bank legal entity in New Zealand is ANZ bank of New Zealand. The bank has a lot
of experience across the full scope of products and services offered. From complex financial
transactions to managing cash flow, ANZ bank is renowned for their reliability and expertise for
the past 183 years since it was founded. Over the years the bank has shown substantial success
judging from their general level of income over the years. The bank has grown in terms of the
total assets and expansion to other nations.
If the bank feels the need to expand its operations to establish partnerships in global
markets, it is necessary for the management to ensure that that they follow effective strategy for
comprehensive formulation. This will be useful in examining the suitability and attractiveness of
the economy in countries it would want to establish partnerships in.
One of the significant ways that a bank can expand its operations internationally is
through opening up subsidiaries. In the process of undertaking such an action, there exist at least
International Market Attractiveness for ANZ Bank: Analysis of Brazil and South Korea_2

INTERNATIONAL MARKET ATTRACTIVENESS 3
two considerations that bank users, policymakers, and bankers should look at while examining
the operation of overseas banks in host markets.
Firstly, the organizational state of International bank undertakings may affect the
competitive setting of banking systems in the host nation, jeopardizing the profits of the local
banks. This in turn influences the price of banking services in the home nation. For instance,
subsidiaries of the far-off with far-reaching networks bring about heightened competition with
the local banks in terms of customers, while representative offices and single branch
international banks have a tendency of concentrating, alternatively, on segments like investment
banking and the wholesale that are likely to be undersized in the local countries (Claessens and
Van, 2014).
Also, subsidiaries and branches frequently use different degrees of mother bank financial
support and responsibility. Whereas parent banks are distinct bodies from their subsidiaries, they
are accountable for the liabilities of the subsidiaries in many cases. This usually implicates the
local controllers who are concerned about the stability of their home nation, the parent bank and
the domestic savers who have concerns about the safety status of their savings.
It’s usually the case that any subsidiary banks’ organizational system is dependent on
factors such as; its parent bank features, host nation regulations, expected degree of penetration
in home-country and home-country factors (Aswathappa, 2008). The main features of the parent
bank that are considered include its size, the form of business orientation it partakes, expansion
strategies in other nations and its degree of global presence.
The host nation should consider requirements for entry in the new market, corporate taxes
and the effect of legal regulations on overseas bank operations in the local market (Eriksson, et
al.,2015).Additionally, examination of the function of deviations in the permissible duty levels of
International Market Attractiveness for ANZ Bank: Analysis of Brazil and South Korea_3

INTERNATIONAL MARKET ATTRACTIVENESS 4
the by parent bank versus the liabilities of the subsidiaries and branches by scrutinizing the effect
of home-country political and economic risks. Subsidiaries are fewer in nations faced with very
hazardous macroeconomic environments.
Figure 1.0 effect of the determinants of the likelihood of a foreign bank operating as a branch
Independent variables Coefficient* Variable mean Variable
change b
Effect on the
likelihood of
operating a
branch
Parent bank internationalization
strategy
3.24 0.54 0.17 4.9
Parent bank size -0.31 19.86 0.59 -0.8
Parent bank business
orientation
0.45 0.94 1 1.5
Host-country regulations on
overseas branches
-0.85 0.38 0.38 -3.8
Affiliate bank size -0.31 1.58 1 -2.0
Affiliate bank business
orientation
-0.96 0.59 1 -6.3
Year of entry -0.04 1987 24.77 -1.9
Acquisition dummy -1.93 0.38 1 -9.7
International Market Attractiveness for ANZ Bank: Analysis of Brazil and South Korea_4

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