International Market Entry Strategy

Case Study Module #1
Algonquin College, Ottawa
International Market Entry Strategies
Professor: Norman Hotchkiss
UNLIMITED COMBINES (UC)

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Case Study Module #1
School of Business, Algonquin College of Applied Arts & Technology
International Market Entry Strategies – MGT1103 300
Evelyn Villalobos - 041042292
Jubril Ayodeji Alade - 040985348
Nilay Dixit - 041041911
Ranuzia Rodrigues Santana - 041026162
Saif Gammoh - 041014244
Thao Ho - 041040768
Submitted to: Prof. Norman Hotchkiss
October 13, 2021

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Table of Contents
Case Study Module #1.....................................................................................................3
Executive Summary.........................................................................................................3
Situation Analysis.............................................................................................................3
Assumptions..................................................................................................................... 5
Core Problem................................................................................................................... 5
Evaluative Criteria............................................................................................................ 5
Alternatives and Analysis of Alternatives..........................................................................6
Decision and Justification.................................................................................................8
Implementation.................................................................................................................9
Case Study Questions....................................................................................................12
Bibliography and Appendices.........................................................................................15

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Case Study Module #1
Executive Summary
The following case study analysis the market entry strategies for the company Unlimited
Combines, a Canadian farm equipment manufacturer. Observing the export manager’s
approach and the frustrating visit to Japan, it is clear how important it is to understand those
elements to avoid walking in the wrong direction and not achieving your objective, exactly as
happened with this manager which all effort, money and energy was spent without a hard-hitting
business plan.
For this, we will follow this study based on the definition of where, when, and how of
entering new markets. This allows us to set the market entry strategies methodology that will be
used and why (FITT, 2017). Then, based on market information and entry strategies modes, the
loosely coupled strategic alliance demonstrated important benefits such as access to positive
brand awareness, facilitating to expand the customer base and reach their goals faster. A
transfer-related strategy can be a good alternative in face of more complex forms that include
truly global operations, therefore not suited to the company's profile, as smaller and focused on
domestic market. Also, the market for grain producers is led by other countries, including China
and the United States, which makes the competition fiercer.
Situation Analysis
For an effective business plan to be successful, it must evaluate the Strength,
Weakness, Opportunities, and Threats (SWOT) of the business and its environment. SWOT
analysis helps us to determine the favorable and unfavorable topics in achieving its goal (Moniz
& Bishop, 2016). From this point, can be highlighted:
Strengths: The company Unlimited Combines uses new technology to increase grain
harvest productivity and it helps to create a competitive advantage for the organization. In
addition, according to the study case, it has a record of good performance in the domestic