International Market Report

Running Head: INTERNATIONAL MARKET REPORT
0
apple
INTERNATIONAL MARKET REPORT
System
4/16/2019

INTERNATIONAL MARKET REPORT 1
Contents
Environmental analysis....................................................................................................................2
Analysis of external environment of Apple.....................................................................................2
 Political.................................................................................................................................2
 Socio-cultural........................................................................................................................2
 Economic factors..................................................................................................................3
 Technological factors............................................................................................................3
Analysis of internal factors of the Apple.........................................................................................3
 Industry competition.............................................................................................................3
 Bargaining power of buyers..................................................................................................4
 Threats of new entrants.........................................................................................................4
 Bargaining power of suppliers..............................................................................................4
Limitation of Apple.........................................................................................................................5
 Pace of innovation................................................................................................................5
 Leadership.............................................................................................................................5
 Distribution network.............................................................................................................5
REFERENCES................................................................................................................................6

INTERNATIONAL MARKET REPORT 2
Apple has many important resources and is a potential brand in the business world. It consists of
many capabilities but it still has trends in the general environment that can cause a lot of threat to
the firm’s success and these threats can only be worked out through by planning and controlling,
this helps in focusing more on the core competencies of the business. These things also help the
company to produce valuable products and services
Environmental analysis
This tool is used in order to identify the internal and external elements of the organization in
order to see that what factor affects the organization in which way.
Analysis of external environment of Apple
 Political
One of the major dangers to Apple in the atmosphere is the global warming. Many steps
have been taken in decreasing global warming. It has been said by the Copenhagen
conference that there should be low co2 emission by the companies and in order to
produce less of the products with co2 emissions Apple should transmit its products and
should switch to other suppliers. However, this will increase the switching cost for Apple
and will increase the margin of the product cost (Pasnan and Blankon, 2011).
 Socio-cultural
Apple plays a very important role in the wireless transaction. There is growth in the
importance of the internet and the use of wireless technologies. The devices such as the
tablets and the smart phones allow various users to perform different activities through
their wireless connected devices. These devices are more in demand than the traditional
things such a pc or computers. This technology is highly used by Google and Apple. This
technology was highly successful as this was entirely based on the consumer preference.
Apple has a very different and innovative technology. Apple spends highly on its
research and innovation development (Wilding, 2011)