International Market Research

Running Head: INTERNATIONAL MARKET
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International Market Research
Student Details:

INTERNATIONAL MARKET 1
Across the globe, Australia is the largest producer of “Australian sweet lupin” also
named as Lupins angustifolius exporting its million tonnes to countries overall such as
Thailand (Dupe, 2019).
SWOT Analysis
Strengths
 Australia is the major producer of
lupins especially in Western Australia
across the globe.
 Lupins are the good nutrition source
for ruminants where dehulled ones
provide protein for poultry and pigs
(Karnpanit, et al., 2016).
 The use of hulls is possible while
rationing ruminant as a fibre source.
 There is a benefit to farming system
provided by lupins where they can be
stores easily on-farm.
Weaknesses
 Lupins have lower yields when
compared to other grains like wheat.
 The prices of lupins are related to
prices of soybean meal.
 There lower prices are compared to
soybean meal and soybeans.
 Other than sweet lupins, yellow
lupins varieties are not competitive
currently due to its narrow-leaf lupin
which took place in low adoption by
growers.
 There is not much knowledge of
market and lupins benefits in markets
internationally.
 The restrictions of “AQIS (Australian
Quarantine and Inspection Service)”
took the step of reducing the
Australian sweet lupins supply to
other nations or states such as
Thailand (Benjapong, Karnpanit,
Coorey, Clements, & Jayasena, 2017).
Opportunities
 In aquaculture industry, there is
increasing development in Australia
and internationally providing the
opportunity of production expansion
of lupin with high protein.
Threats
 There is a chance of “EU-25
(European Union)” satisfying the
demand of EU which reduces the
development of potential market for
lupins (Ilham, Hapsari, & Fotedar,

INTERNATIONAL MARKET 2
 There should be premiums for higher
protein yellow lupins and narrow-leaf
while improvising supply chain
management.
 There is possibility for other value
added products as well along with
growers storing and segregating
lupins of high quality on-farm for end
uses particularly.
 In countries other than Australia such
as Thailand, there can be
development in markets having
nominal lupins knowledge as a feed
grain (KawDang, 2014).
 There is an opportunity of increasing
knowledge of producer for end-user
requirements.
 Lastly, there is chance of sweet or
yellow lupin production contracting
directly for aquaculture end use.
2018).
 There can be increase in production
of narrow-leafed lupin in Russia and
the EU.
 There is a threat of decreasing
substitute vegetable protein prices
that might help in lupins
uneconomical production.
 There is an issue of herbicide
resistance and dry sown.
Soruce: (Lupin Foods, 2014).