International Market Research

Running Head: INTERNATIONAL MARKET
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International Market Research
Student Details:

INTERNATIONAL MARKET 1
Across the globe, Australia is the largest producer of “Australian sweet lupin” also
named as Lupins angustifolius exporting its million tonnes to countries overall such as
Thailand (Dupe, 2019).
SWOT Analysis
Strengths
 Australia is the major producer of
lupins especially in Western Australia
across the globe.
 Lupins are the good nutrition source
for ruminants where dehulled ones
provide protein for poultry and pigs
(Karnpanit, et al., 2016).
 The use of hulls is possible while
rationing ruminant as a fibre source.
 There is a benefit to farming system
provided by lupins where they can be
stores easily on-farm.
Weaknesses
 Lupins have lower yields when
compared to other grains like wheat.
 The prices of lupins are related to
prices of soybean meal.
 There lower prices are compared to
soybean meal and soybeans.
 Other than sweet lupins, yellow
lupins varieties are not competitive
currently due to its narrow-leaf lupin
which took place in low adoption by
growers.
 There is not much knowledge of
market and lupins benefits in markets
internationally.
 The restrictions of “AQIS (Australian
Quarantine and Inspection Service)”
took the step of reducing the
Australian sweet lupins supply to
other nations or states such as
Thailand (Benjapong, Karnpanit,
Coorey, Clements, & Jayasena, 2017).
Opportunities
 In aquaculture industry, there is
increasing development in Australia
and internationally providing the
opportunity of production expansion
of lupin with high protein.
Threats
 There is a chance of “EU-25
(European Union)” satisfying the
demand of EU which reduces the
development of potential market for
lupins (Ilham, Hapsari, & Fotedar,

INTERNATIONAL MARKET 2
 There should be premiums for higher
protein yellow lupins and narrow-leaf
while improvising supply chain
management.
 There is possibility for other value
added products as well along with
growers storing and segregating
lupins of high quality on-farm for end
uses particularly.
 In countries other than Australia such
as Thailand, there can be
development in markets having
nominal lupins knowledge as a feed
grain (KawDang, 2014).
 There is an opportunity of increasing
knowledge of producer for end-user
requirements.
 Lastly, there is chance of sweet or
yellow lupin production contracting
directly for aquaculture end use.
2018).
 There can be increase in production
of narrow-leafed lupin in Russia and
the EU.
 There is a threat of decreasing
substitute vegetable protein prices
that might help in lupins
uneconomical production.
 There is an issue of herbicide
resistance and dry sown.
Soruce: (Lupin Foods, 2014).

INTERNATIONAL MARKET 3
Source: (Agric, 2018).
PESTEL Analysis
PESTEL Analysis of Australian sweet lupin is identified based on the political,
economic, social, technology, environmental and legal factors impacting the Australia in
aquaculture industry which also influence its export in other nations such as Thailand (Khan,
Karnpanit, Nasar‐Abbas, Huma, & Jayasena, 2018).
Political
In the economy, political conditions are based on the intervening of government
assessing political bureaucracy hindering expansion considering providing federal grants,
funding and initiatives for enhancing the industry. The factors impacting are regulatory
process complexity, lack of certainty, complying burden with regulatory requirements, lack
of property rights clearly, inconsistency in knowledge and attitudes of government
representatives, and dedicated need for representative of Australian industry in Canberra.
These all factors hinder the expansion of aquaculture along with Australian sweet lupin
export in countries such as Thailand.
Economic
In the economy, economic factors include perceiving inflation rates and taxation
which has the most negative impact on expansion of an aquaculture industry.

INTERNATIONAL MARKET 4
Social
Here, the impact is due to characteristics and mentality of consumers or individuals
within the market or area. This considers the demographics factors consisting age
distribution, population growth and education levels where perceiving of these factors hinder
the industry’ expansion in Australia which also affect the exporting in countries such as
Thailand. Also, society’s attitudes towards aquaculture industry are hindering the industry
expansion as well where there is an issue of inadequate skilled labour supply with lack of
training and education programs. There is also a lack of veterinarian expertise and capacity in
the area highlighting biosecurity in relation particularly.
Technology
In the aquaculture industry, there is availability, adoption, existence and development
of technology in the area such as Australia and Thailand as well which perceives
enhancement through performing activities of “research, development and extension
(RD&E)” where existence of energy or power technology hinders the expansion of industry
in terms of reliability and availability.
Environmental
Here, the factors are related with operations of industry in the physical environment
such as water quality, availability of natural resource, and pollution and climate along with
natural disasters or extreme weather events impact its expansion. The disease outbreak also
hinders the industry’s expansion due to major mortality events.
Legal
In the aquaculture industry in terms of Australian sweet lupins has an impact of
impending and current regulations and laws related to competition, product quality,
employment, labelling, and health and safety. These factors hinder the industry’s expansion
considering the countries other than Australia such as Thailand. The failure Australia’s
“Country of Origin” labelling requirements perceived raising concerns that included lack of
consumer understanding and awareness, lack of compliance and customs monitoring, no
required labelling across sale points overall, lack of labelling regulation, lack of traceability
laws, and disincentives or fines for failure complying too leniently (Cobcroft, Bell,
Fitzgerald, Diedrich, & Jerry, 2020).

INTERNATIONAL MARKET 5
Source: (Agric, 2018).
Source: (Agric, 2018).

INTERNATIONAL MARKET 6
Source: (Wilkinson, 2018).

INTERNATIONAL MARKET 7
References
Agric. (2018). Western Australia’s Agrifood, Fibre, Fisheries, Forestry Industries. Retrieved
from Agric: https://www.agric.wa.gov.au/sites/gateway/files/Western%20Australia
%27s%20Agrifood%2C%20Fibre%2C%20Fisheries%20and%20Forestry
%20Industries%202018%20-%20PDF.pdf
Benjapong, W., Karnpanit, W., Coorey, R., Clements, J., & Jayasena, V. (2017). Calcium,
iron, and zinc bioaccessibilities of Australian sweet Lupin (Lupinus angustifolius L.)
cultivars. Journal of agricultural and food chemistry, 65(23), 4722-4727.
Cobcroft, J., Bell, R., Fitzgerald, J., Diedrich, A., & Jerry, D. (2020, January). Northern
Australia Aquaculture Industry – Situational Analysis (Stage 1 Report). Retrieved
from CRCNA: https://crcna.com.au/sites/default/files/2020-01/CRCNA_AISA
%20Stage_1_20200107.pdf
Dupe, C. (2019, June 27). Lupins offer Thailand a real taste of WA. Retrieved from
Countryman: https://www.countryman.com.au/business/agriculture/lupins-offer-
thailand-a-real-taste-of-wa-ng-b881243089z
Ilham, I., Hapsari, F., & Fotedar, R. (2018). Growth, enzymatic glutathione peroxidase
activity and biochemical status of juvenile barramundi (Lates calcarifer) fed dietary
fermented lupin meal supplemented with organic selenium. Aquaculture research,
49(1), 151-164.
Karnpanit, W., Coorey, R., Clements, J., Nasar‐Abbas, S., Khan, M., & Jayasena, V. (2016).
Effect of cultivar, cultivation year and dehulling on raffinose family oligosaccharides
in Australian sweet lupin (Lupinus angustifolius L.). International Journal of Food
Science & Technology, 51(6), 1386-1392.
KawDang. (2014, May 31). Lupins in Thailand. Retrieved from Thaivisa:
https://forum.thaivisa.com/topic/730496-lupins-in-thailand/
Khan, M., Karnpanit, W., Nasar‐Abbas, S., Huma, Z.‐E., & Jayasena, V. (2018).
Development of a fermented product with higher phenolic compounds and lower anti‐
nutritional factors from germinated lupin (Lupinus angustifolius L.). Journal of food
processing and preservation, 42(12), e13843.

INTERNATIONAL MARKET 8
Lupin Foods. (2014). Australian Sweet Lupin. Retrieved from Lupin Foods:
http://www.lupinfoods.com.au/wp-content/uploads/2014/07/Australian-Sweet-
Lupin1.pdf
Wilkinson, I. (2018, May 2). Western Australian lupin industry. Retrieved from Agric:
https://www.agric.wa.gov.au/grains-research-development/western-australian-lupin-
industry