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International Marketing Assignment - Kickerco Limited
Added on -2020-11-23
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International Marketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Assessing the market research requirements for international marketing.............................11.2 Business case analysis for international marketing...............................................................21.3 Assessing risks which are considered for international marketing.......................................2TASK 2............................................................................................................................................32.1 Features of international markets.........................................................................................32.2 Operational considerations that should be taken into account when developing aninternational marketing strategy..................................................................................................42.3 Characteristics of an international marketing strategy..........................................................4TASK 3............................................................................................................................................53.1 Way in which local customs, culture, language and ethical considerations may affectmarketing communications.........................................................................................................53.2 Role of technology in international marketing communications.........................................63.3 Implications and requirements of different sales and marketing communications strategies......................................................................................................................................................7CONCLUSION ...............................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONInternational marketing is a process of promoting products, services and operations oforganisations in global market (International Marketing, 2014). It is an application of marketingprinciples to other countries. The main aim of this project report is to build an understandingabout the concept of international marketing for which a national company is selected which hasdecided to trade internationally named as “Kickerco”. As a team member of marketingdepartment of this company implications are mentioned in thus project report along withresearch requirements. Features of international market are also discussed in order to develop aninternal marketing strategy along with risks involved in international business activities. TASK 11.1 Assessing the market research requirements for international marketingMarket research requirements are the elements of research which are necessary to be preidentified in order to execute the plan. Kickerco Limited has planned to expand their operationsby trading in international market for which they have to conduct a market research (Griffith, andet. al., 2014). As a member of marketing team various requirements for international marketingare mentioned below in order to communicate them with senior management team:Target market – Target market is a group of customers which are selected by thecompany in order to promote their products and services to them. It is certain that Kickerco isattempting to enter into international market but which countries are targeted has to be predetermined. For example: Kickerco manufacturers electronic items due to which target marketfor this company should be developed countries such as United Kingdom so that they can earnhigher profits. Cost – In this requirement, cost is ascertained which can be incurred during marketing ofoperations and products of Kickerco internationally. A budget can be developed involving allpossible cost in promotional and marketing activities. Time – Time which is required by the marketing team in order to carry out all thepromotional and marketing activities is a pre ascertained requirement.Scope – It is a market research requirement, in which organisational team has to ascertainfuture scope of the marketing activities and strategies by which a prediction of profit can bedeveloped. 1
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