International Marketing: Overview, Approaches, and Implications

INTERNATIONAL
MARKETING

Contents
 INTRODUCTION
 P5- Overview of key arguments in the global and local debate
 P6 – how product, pricing, promotional and distribution approaches
are different on international market
 P7 Analyze the various and different approaches of international
marketing
 P 8 Compare home and international orientation so that the ways to
assess the competitors outlines the implication of each approach
 CONCLUSION
 REFERENCES

INTRODUCTION
The International Marketing is the application of marketing principles to
satisfy the varied needs and wants of different people residing across the
national borders. Simply, the International Marketing is to undertake
the marketing activities in more than one nation. Tesco is a British
multinational groceries and general merchandise retailer with headquarters

P5- Overview of key arguments in the global and local
debate
Internal market and the global market are totally different from each
other. When the Local market switch their business to the
international market then they have to network according to the
international standard and demand of the customers on the
international market.
 Global
 As per the global market companies can expand their business ion the
internal level but their some requirement which they need to develop
in themselves before expanding their business son the global level.
 Local
 Business in the local market is on the small scale or it can be spreed
nationally. In the local market companies have to be aware about their
local competitors who are working in the same industry