Global Marketing Management - Pringles

INTERNATIONAL
MARKETING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
ASSESSMENT ...............................................................................................................................1
Porter's diamond model analysis ................................................................................................1
Analysis difference between social and culture in UK and foreign countries............................3
Strategic marketing mix and strategies. .....................................................................................4
CONCLUSION ...............................................................................................................................6
REFERENCES ..............................................................................................................................7

INTRODUCTION
Global marketing term refers to the marketing on the worldwide scale of the taking and
reconciling of the commercial advantages of global similarities, opportunities and differences of
operational in order to meet the objectives of the global area. PRINGLES is an American brand
of the Potato and also wheat based stack-able chips for snacks. This report will examine the
analysis and evaluation of the Porter's Diamond for helping the appropriateness and
attractiveness of the particular market for the supplying the products and services. It critically
evaluates the importance of the social, culture differences, between the foreign and UK markets.
Furthermore, this report will study the strategic marketing mix and strategy has been altered for
the foreign country Vellas, (2016). It also provides some actual developing marketing strategy
for the new markets.
ASSESSMENT
Porter's diamond model analysis
The porters diamond which properly refers to the advantages of the national and it
has been designed for helping and understanding the competitive advantages for the
groups or nations which posses due to certain and particular factors which is available for
them.
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Illustration 1: Porter’s Diamond Model
(Source: Porter's Diamond Model 2018)
Firms strategy, structure and rivalry:- Some national context in which PRINGLES is
operated at the larger level for determining the creation, management and organized because it
directly affects the structure and strategies as well. It focuses on the conditions of the country in
which it determines the establishment of the PRINGLES. Culture aspects plays an important role
in these moreover, the rivalry of the domestic is instrumental for the international
competitiveness and it also forces the PRINGLES to develop the sustainable and unique
strengths and capabilities De Mooij, (2015). It refers to both the advantages and disadvantages of
the PRINGLES in a particular and certain situation when setting the company and business in
another country and it is very much difficult to make new strategies, structure and rivalry. Its
important to search the domestic rivalry and continues search for the competitive advantages
within the nations which helps the organization for achieving more competitive advantages on
the international scale.
Factors conditions:- This term refers to the capital, natural and human resources which
has been available. In this term it relates to the factors of production such as infrastructure and
knowledge. This factor involve two competitive factors the human resources such as
qualifications, labor cost and commitment as well and another is infrastructure and knowledge
resources. The advantages of the factors conditions for PRINGLES is there is large number of
educated and skilled workers. This helps in the overall development of the company.
Relating and supporting industries:- all the success of the PRINGLES is depended on
the presence of the supplier and also with the relating industries within the regions. The
internationalization and competitive suppliers reinforce innovation. Advantages of the relating
and supporting industries for PRINGLES is to know about each other and also encourage each
other for producing the complementary products and services and on the other hand the negative
aspect of this term is sometimes it gives tough competition for standing in the market.
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