International Marketing

INTERNATIONAL MARKETING
TASK 2 (LO 3)

P5 Overview of the key arguments in the global
vs. local context
With respect to develop operations and functions in international
areas, Marriott need to adopt different strategies. Therefore, in
local and global there are different perspective required to face
common challenges.

How marketing mix differs in variety of
international context
In international context, following marketing mix strategy
involves as instruments to accomplish positive financial
results:
Global marketing mix strategy
National marketing mix strategy
Hybrid marketing mix strategy