This presentation explores the scope and key concepts of international marketing, using the case study of Tesco Company's international expansion. It discusses the global and local debate, product, pricing, promotional and distribution approaches, international marketing approaches, home and international orientation, competitor analysis, and recommendations. The presentation concludes with the importance of market analysis and innovation in capturing the market effectively.

Exploring international marketing through Tesco's expansion, covering global-local debate, approaches, competitor analysis, and market analysis importance.

International Marketing: Scope and Key Concepts

Human Resource Management

This document provides an overview of Human Resource Management in Tesco, including its functions, strengths, and weaknesses. It discusses the workforce planning structure and employee relations in the organization. The document also includes information on job specifications and selection procedures for a human resource manager position in Tesco.

Durham University

Leadership Management

Professional Development

Human Resource Management in Tesco

This report discusses the marketing strategies used by organizations to expand in other countries and increase profit margins. It explores the different methods of market entry, such as exporting, joint ventures, and mergers. The report also includes a case study on Tesco's expansion in the United States.

University of Northampton

Global Marketing Strategies for Expansion in Other Countries

This report discusses the implications of globalization for businesses and society, including the factors to consider before expanding internationally, changes in strategies and regulations, and the impact of COVID-19. It emphasizes the importance of understanding culture, employees, and customers in order to successfully expand and maintain a competitive advantage.

Languages and Culture

Implications of Globalization for Businesses and Society

This presentation provides an overview of international marketing, including key arguments in the global and local debate, differences in product, pricing, promotional and distribution approaches on the international market, various approaches of international marketing, and the comparison between home and international orientation. It also discusses the implications of each approach and provides insights into market entry strategies and selection criteria for organizations entering the international market.

International Marketing: Overview, Approaches, and Implications

Presentation

This document discusses the four fundamental global issues that businesses need to consider before expanding into new international operations. It explores the cultural, political, economic, and ecological factors that impact business expansion. The document provides insights into how businesses can navigate these issues to ensure successful expansion.

Data Science and Big Data

Fundamental Global Issues in Business Expansion

This presentation discusses the global vs local debate in marketing, investigates how pricing, promotion, and distribution differ in various contexts, evaluates the need for organizations to adopt a local or global approach, and provides recommendations for adapting to the marketing mix in international markets. It also covers various marketing approaches, comparing home and international orientation, and evaluating competitor analysis. The presentation concludes with suggestions for how organizations should be structured when operating in international markets.

International Marketing: Scope and Key Concepts

End of preview

Human Resource Management in Tesco

Global Marketing Strategies for Expansion in Other Countries

Implications of Globalization for Businesses and Society

International Marketing: Overview, Approaches, and Implications

Fundamental Global Issues in Business Expansion

International Marketing: Strategies for Expanding Business Operations in African Markets

International Marketing: Scope and Key Concepts

End of preview

Human Resource Management in Tescolg...

Global Marketing Strategies for Expansion in Other Countrieslg...

Implications of Globalization for Businesses and Societylg...

International Marketing: Overview, Approaches, and Implicationslg...

Fundamental Global Issues in Business Expansionlg...

International Marketing: Strategies for Expanding Business Operations in African Marketslg...

Human Resource Management in Tesco

Global Marketing Strategies for Expansion in Other Countries

Implications of Globalization for Businesses and Society

International Marketing: Overview, Approaches, and Implications

Fundamental Global Issues in Business Expansion

International Marketing: Strategies for Expanding Business Operations in African Markets