Article | A dissimilar approach in the professional communication is one of the main changes

Running Head: INTERNATIONAL MARKETING
0
INTERNATIONAL
MARKETING
System04121
10/4/2019

INTERNATIONAL MARKETING 1
1. Workplace etiquette
A dissimilar approach in the professional communication is one of the main changes
in a workplace policies and norms everywhere in the world. For example when an
organization moves to a foreign market it can face various issues one of which is
addressing people in the organization:
 Such as in an Asian country like the China, and Singapore. In these places
people use more formal tone like “Mr./Ms. Surname,”
 In places like America and Canada people incline to use first names.
2. Organizational hierarchy
The attitudes and the Organizational hierarchy towards management roles can also
differ extensively among the cultures. Stating a contradictory view can be said by
cultural norms. These attitudes are mainly the reflection of a country’s social level of
social equivalence or the values (Cavusgil, Ghauri, and Akcal, 2012).
 For instance, in a country like Japan, which is known for valuing social
hierarchy traditionally, respect for seniority relative status, and brings these
kinds of approaches into the workplace.
 However, countries, like Norway, focuses on the societal equality and incline
to have a relatively flat organizational hierarchy.