Scope and Key Concepts of International Marketing

International
Marketing
1

Table of Contents
Introduction......................................................................................................................................3
TASK 1............................................................................................................................................3
P1. Scope and key concepts of international marketing.........................................................3
P2. Rationale for willingness to market internationally.........................................................6
TASK 2............................................................................................................................................9
P3. Key criteria and selection process while entering international market...........................9
P4. Market entry strategies...................................................................................................10
TASK 3..........................................................................................................................................13
P5. Key arguments in context to local v/s global marketing................................................13
P6. Examine product, pricing, promotion as well as physical distribution approaches.......14
TASK 4..........................................................................................................................................15
P7 International marketing approaches................................................................................15
P8. Home v/s international orientation with different ways for assessment of competitors 16
CONCLUSION..............................................................................................................................18
Reference.......................................................................................................................................19
2

Introduction
International marketing is regarded as the different marketing principle that are mainly used by
organisations for the purpose of expanding their operations across borders. Marketing plays a
very crucial role in the present market scenario for attracting large number of customers and
expansion of business national marketplaces. Present report is based on that is Ma bakers that is
bakery having presence in the middle of Fulham in the city of London (Maqsood, & et. Al.,
2020). The present report is about the different scope and concepts of international marketing
along with the between International and local marketing. Further there is discussion of the
selection process that has to be considered while entering in international market and
development of certain marketing strategies. There is requirement to understand key arguments
product pricing promotion strategies. Nursery where is turn off the orientation along with
different ways for assessment of competitors.
TASK 1
P1. Scope and key concepts of international marketing
Overview of the organisation:
Ma bakers is a small Bakery that is having presence in London this brand is offering fresh
and different types of breads that are homemade and based on stone ground floor. They are
operating in London and are delivering excellent product to their customers. Is also involved in
providing online facilities about the processing of their breath and is one of the leading classes
that have been taken by many people across London (Marinov, ed., 2017).
Scope and concept of international marketing:
According to the views of Armstrong and et. al. (2015), said that international marketing refers
to the process of implementation and understanding the overall marketing capability of a
organisation and then for the orientation of a particular organisation at a global scale.
3

According to the views of Czinkota and Ronkainen (2013), , international marketing can be
referred to concept that relates to different types of procedures and practices that are taking Place
Beyond the domestic boundaries of a country and r to exchange and communication offering that
are very important and are related to organisation both internally and externally (Ramon-Muñoz,
2020).
Scope:
International marketing can be term as a business organisation that is performance of various
activities related with the inflow and outflow of goods and services of a particular organisation
across different countries (Silva, Stylesand Lages, 2017). The major reason behind international
marketing is to enhance the profitability and brand image having presence in different parts of
the world and not just limited to the domestic country. The scope of international marketing is
mentioned below:
1) Imports:
Import is a process that is one of the most prominent ways that is used for carrying the
international marketing process where organisations are bringing products from different
countries and selling them to potential buyers across their domestic locations. The main use of
imports in such organisations is for the purpose of enhancing overall product portfolio.
2) Export:
Exports are related with building products in finished or raw material form of the world
with the help of franchise or different type of legal agreements there can be trade relation form
with other countries there is supply of demand according to the requirements in such other
country. The revenue earned by exports is used for the purpose of making for the payments and
covering of cost that have taken place in the course of developing products (Thussu, 2018).
3) Contractual agreements:
It is helpful for organisation in facilitation of the expansion with the help of different
types of contractual agreement that are legalized and take place with Associates that are present
4