Assignment on Internationalization Process Theory

Added on - 09 Oct 2019

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INTERNATIONALMARKETING
Table of ContentsIntroduction......................................................................................................................................1Marketing Mix Analysis..................................................................................................................1Internationalization Process Theory................................................................................................6Conclusion.......................................................................................................................................7References........................................................................................................................................81
IntroductionApple is considered as a famous international brand which is launched by an organization knownas Apple Inc. It is known as a popular multinational American technology organization which isknown for quality and creativity of its products. Headquarters of Apple is situated in Cupertino,California. It was launched during 1976 to deal with high quality and innovative products. Appleespecially deals in digital music players, market media, personal computers, mobilecommunication devices, portable digital music players and also deals with a different range ofsoftware, third-party digital contents, peripherals applications, networking solutions and differentservices. Apple Inc. is operating its business in almost every country through its retail stores,direct sales force, online stores and third-party cellular network. Apart from all these productsthe organization mainly produce iPhone, iPad, Apple TV, and iPod. This makes the organizationvery successful in among existing market. The quality of its products is very high due to which itcharge high prices to its target customers. High prices of products enable the organization to gainmore and more profit. In this paper, we will discuss the Apple brand and analyze its differentmarketing mix strategy aspects to find their suitability. This will help the organization to keepcompetitive and gain high profit its existing marketplace.Marketing Mix AnalysisMarketing Mix for Apple Inc. indicates how the organization matches its different businessactivities to the existing conditions of the market. This will help the organization in knowingabout how to efficiently utilize different market conditions and competitive landscape througheffective distribution, pricing, products, and promotion (Schultz, 2012). Standardization andadaptation analysis of Apple product are following:2
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