Scope and Key Concepts of International Marketing

International Marketing

Contents
INTRODCUTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Analyse the scope and key concepts of international marketing...........................................1
P2. Examine the rationale for an establishment to want to market globally and define the
different routes to market they can accept...................................................................................2
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODCUTION
International marketing is signified as an activity which considers all marketing related
activities and principles as well as cover efficient practices in global border on wide level to
develop the presence of entity in large work areas. The Ledbury is the company which is
considered for the completion of the assessment (Cateora and et. al., 2020). It is a restaurant
which is situated in Ledbury road, Notting Hill, London. This business venture was incorporated
in 2005 by Brett Graham. The topics which will discuss in this report are scope and the key
conception of international marketing, rationale of the business venture who wants to market
globally and make explanation to different routes to market they accept. Along with this report
will consider information about marketing roles in contributing to the business strategy in global
context, factors which affect internationalisation and establishment of international marketing
strategy to meet objectives.
TASK 1
P1. Analyse the scope and key concepts of international marketing
Concepts of marketing
International marketing denotes to the procedure of running business in context of trading,
buying and purchasing, endorsing, transferring the goods and services of the organisation so that
it can assist in its business development, success and development. The conception of global
marketing is finding and fulfilling the demands and requirement of global consumers better than
the rival both home and international. It is the activity of coordinating marketing processes
within the restraints of the global environment. When an establishment run its business
internationally then the main aim of the company is to meet the need to their demands and
desires by offering them products and facilities as per to them. The Ledbury is a restaurant
national leading firm which run its business in only UK. But now the administration of the firm
is defined to explore their business globally by producing new and another kind of food like
Chinese and others (Sheth, 2020). The management determined to make expansion in its
business in Asian nations like China and India etc. The main concept of expanding business in
these places is to make improvement in the development of the company in context of
maximising profit margin, sales and efficiency. Another reason to choose these areas to expand
business is that the cost of labour is low in compare to other developed nations.
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