International Marketing Strategies Report - HND Business, Jan-Mar 2020

This report provides an overview of international marketing, defining its significance and scope. It delves into various international marketing approaches, including ethnocentric, polycentric, and geocentric strategies, outlining their characteristics and applications. The report further examines the concepts of home and international orientation, highlighting their impact on marketing strategies. It discusses how companies adapt their marketing mix to meet the needs of different international markets. The report uses examples to illustrate the practical application of these concepts. The conclusion summarizes the key takeaways and emphasizes the importance of international marketing in business growth. The report is structured with an introduction, different international marketing approaches, home and international orientation, conclusion, and references.