International Marketing

INTERNATIONAL
MARKETING

Table of Content
 Introduction
 Different international marketing approaches
 Home and international orientation
 Conclusion
 References

International marketing is defined as the representation
of idea and final product with the purpose of acquiring
international marketing community. International market
is termed as the exchange of products and services,
resources, skills and knowledge among the businesses
and individuals in two or more countries. Demonstrate
the understanding of how to organize and evaluate the
international marketing efforts.
Introduction

International marketing is important in order to earn
foreign exchange, achieve its objectives, spread business
risk, improve efficiency of organization, get benefits
from government and many more. International business
approaches are as follows:
Different international marketing approaches