Scope and Key Concepts of International Marketing

International
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
P1:Analyse scope and key concepts of international marketing............................................3
P2:Discuss rationale for company to want to market internationally and explain different
routes to market company can adopt......................................................................................4
M1:Evaluate opportunities and challenges that marketing internationally presents to industry.5
TASK 2............................................................................................................................................6
P3:Evaluate key criteria and selection procedure to use when considering which international
market to enter........................................................................................................................6
P4:Describe using examples different market entry strategies including advantages and
disadvantages of each.............................................................................................................7
M2:Apply market evaluation criteria, entry strategies and make recommendations for
company.................................................................................................................................8
TASK 3 & TASK 4..........................................................................................................................8
Covered in PPT.......................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES:.............................................................................................................................10

INTRODUCTION
International marketing refers to performance of organisational activities which designed
to price, plan, promote or direct flow of goods and services in company to customers in different
nations for generating more revenue. It is also application of principles in marketing to satisfy
varied wants and needs of various people occupy across national borders. It helps in enhancing
country's GDP and growth rate. International marketing and import or export process build a
good relations between two countries. Below report is based on B&M Bargains Company,it is
based on retailing and founded in 1978 in Liverpool, England. They have more than 673 outlets
in various locations and company operate their business with 32,000 plus employees. They have
different category in groceries and other (Abraham and Reitman, 2018). It is listed in London
Stock Exchange. Below report includes How marketing contributes to organisation strategies
international context, evaluate entry to chosen of international market or define key of success.
Research how elements of marketing plan can be adapted across international market, how to
organise and eventuate international marketing efforts.
MAIN BODY
TASK 1
P1:Analyse scope and key concepts of international marketing
There are various scope of international marketing which is important for expanding
business in smooth manner and understand market situations. Some scopes are described below
as;
 International marketing leads to peace among countries, in this entire activities associated
with organisation such as production, marketing and development, mostly in high tech
products, involves persons from different locations to work together. International
marketing build a healthy relations between nations.
 Market on global based can reduce risk and provide more opportunities, expanding more
business in across world and generate more revenue (Anning-Dorson, 2018). This will
assist in reduce risk in business and provide more opportunities to expand business and
enhance profit