International Marketing | Assignment Solution

International Marketing

TABLE OF CONTENTS
INTRODUCTION
.........................................................................................................................................................3
MAIN BODY ..................................................................................................................................3
1. Evaluating the way few drivers of globalization can support Nike in expanding business ....3
2. Analyzing the nature of Global environment .........................................................................4
3. Identifying specific target market for Nike ............................................................................5
4. Identifying as well as justifying the global international strategy ..........................................6
5. Evaluating the international market entry strategy .................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
International marketing can be defined as the application of marketing principles at
global level. The purpose of international marketing is to satisfy the need as well as demands of
people residing outside national boundaries. It also involves trading of products or services at
global level. International marketing can be referred to as process which includes planning,
promotion and distribution of goods worldwide. It is considered to be as strategy which is
implemented by organisation for increasing market share. There are several variables such as
social, legal, environmental, political factors can have direct effect or influence on international
marketing activities. International marketing also includes the utilisation of various instruments
for achieving desired financial results.
The report have focus on evaluating the way few drivers of globalisation assist an
organisation in expanding business in context of Nike company. It also emphasizes on
addressing those factors which might have effect on the international marketing decision of an
enterprise.
MAIN BODY
1. Evaluating the way few drivers of globalization can support Nike in expanding business
Globalization can be defined as a procedure by which companies starts operating
business at global level. It can be referred to as interaction between business entities at
international level. Globalization is the procedure which supports firm in expanding business. It
also has helped Nike in increasing sales as well as profitability. There are different drivers of
globalization which has encouraged as well as supported Nike in expanding business operations.
These forces are :
Advancement in Technology: It is considered to be as the biggest driver of globalization.
Technological advancement has provided people or companies an ease in trading goods and
services. Development of Information technology has enabled business entities such as Nike to
send message as well as share information. Emergence of social media and internet has allowed
an organization to promote goods or services at international level. In addition to this
technological advancement has helped enterprise in increasing productivity as well as working
efficiency (Surdu, Irina and Keith Glaister,2018).