International Marketing: Environmental Analysis, Competitor Analysis, and Recommendations

Running head: INTERNATIONAL MARKETING
INTERNATIONAL MARKETING
Name of the student
Name of the university
Author note

INTERNATIONAL MARKETING
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Table of contents
Introduction......................................................................................................................................2
Environmental analysis....................................................................................................................2
Competitor analysis.........................................................................................................................5
SWOT analysis................................................................................................................................8
Recommendations............................................................................................................................9
Conclusion.....................................................................................................................................10
Reference list and bibliography.....................................................................................................11

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Introduction
International marketing is being considered as one of the important business expansion
marketing process that helps the organizations to satisfy different needs and demands of the
customers in international market (Vellas 2016). In others words, it can be said that international
marketing undertakes the marketing activities in more than one countries. In the emerging
business environment in china, marketing has become as essential business element for ensuring
the standard business performance in the international market. The purpose of the study is to
shed light on the importance of environmental analysis for ensuring standard application of
marketing principles. In the competitor analysis, the competitive environment for Australian
Super Food Co has been critically analyzed. Using the SWOT analysis market readiness has
been described. At the end of the study, recommendation based on the identified issue have been
provided.
Environmental analysis
PESTLE analysis
Situation Analysis
Political China is being considered as one of the major players in the global market as
well as it has permanent membership in the Security council of united nations
(Morschett, Schramm-Klein and Zentes 2015). Analyzing the political power
in this country, it has been identified that unsettled political situation in China
due to the lack of political freedom, it has become common problem. From
the last few years the government has focused on introducing ecommerce in
the market. By continuing this, it can also be said that cheap labor

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improvement infrastructure, the FDI record in the year 2016 reached US$139
billion. Hence, it can be said that the political environment in this country is
in moderate situation for Australian Super Food Co (Song, Sun and Jin
2017).
Economic In the Pestle analysis, Economic factor is being considered as one of the
important elements. With the second largest economy, china has developed
its strong economic environment with increasing GDP rate (6.6% in 2019). In
the late of 1970, rapid economic growth in this country has ensured various
opportunities in the market (Li, Meng and Li 2016). However, inequality as
well as rapid urbanization the average labor wage has got increased double
within 2005 to 2016. In this situation, expanding a new business in this
environment can be challenging for a foreign company. On the other hand, it
is also true that from last few years, standard corporate income taxation
policy has reduced the cost of taxation, in this situation, it can be easier for
Australian Super Food Co to establish its business in the market.
Social With the approximate population of 1.4 billion, China has become the largest
market in the world (Coulon et al. 2016). Increasing costumer consumption
rate as well as economic opportunities, China has brought great business
opportunities for the global companies. By continuing this, it has also been
identified that stunning progress in the poverty reduction as well as
increasing literacy rate has lifted the company towards socio cultural
environment. However, it cannot be totally denied that due to increasing
numbers of ageing population in china the social challenges has been