International Marketing: Scopes, Factors, and Strategies

International
Marketing

Table of Contents
INTRODUCTION...............................................................................................................1
Main body...........................................................................................................................1
P1 Evaluating the major scopes and the key factors of international marketing......1
P 2 Rationale to expand the company operations in the global market along with
concerned routes.......................................................................................................2
P 3 Key criteria and selection process while entering international market.............3
P4 Market entry strategies........................................................................................4
P 5 Key arguments in relation to local v/s global marketing.....................................6
P 6 Investigation of product, pricing, promotion and distribution approaches..........6
P7 International marketing approaches in respect of Pimlico Plumbers..................7
Opportunities and challenges associated with international marketing....................7
P 8 Comparison of the local domestic marketing and the international marketinhg8
Differences among global and local marketing.........................................................8
Orientation of home and interational markting areas by analysing competitors.......9
CONCLUSION.................................................................................................................10
REFERENCES................................................................................................................11

INTRODUCTION
International marketing stated as the significant process of applying marketing
principles at a global level to fulfil the needs and demands of people in different parts of
the world.The present report is based overPimlico Plumbersthat is a plumbing and
maintainedorganisationsatiated in London, England. The organisation was founded in
1979 as a small venture managing the plumbing services by Charlie Mullins. The
organisation employs more than 350 personnel’s as that creates an efficient work force
within the organisation. The report here is formed with the view to consider the
respective elements of international marketing in relation to Pimlico Plumbers as this
firm is successfully operating its business within the confines of United Kingdom in the
sectors of facilityproviding and generalmaintained. It contains description of market
entry strategies along with the advantages and disadvantages as well as
recommendations to entity. The second part consists of introduction to organisation and
the existing market, difference among global and local marketing, description of
international marketing approaches and comparison of home and international direction.
Main body
P1 Evaluating the major scopes and the key factors of international marketing
The international marketing encompasses of certain actionsas well as the
process in various nations thatlead to form, connect and transactdifferent articles and
regulations that possesssubstantialimportance to society along with the customers,
competition, people, cultural aspects and etc. this marketing is generally considered as
toimplication of marketing competences and directionwithin the international
businessbackground.
Possibility
In common terminology, the international marketing could be ascertained as the
function of business and its certain actionsthatsettle the production flowas well as the
smooth flow of services devised by theorganisationwith reference to clients within one
or more country with theaimtoenhance the profit range. As in current market scenario,
this theory has a widepossibility which ispossessing the enhanced responsiveness
about globalisation within organisational sector. These are elaborated as hereby:-
1

Contractual Agreements: the expanding of the businessactivitieswithin the different
national boundaries is considered by evolution the principles of international
marketing.As itcreates the opportunities to increase the market, base of potential
customer, level of sales and generating revenue. Here, entitytries to develop the
functioning by signing the contractual agreement with all of its international partners.
Fully owned production: An entity that possesses substantialattention within
global market could initiatecompletely owned productionservices within that particular
country. The elements as differences in the cost, government regulations, trade barriers
inspire the organisation to establish production unit overseas to gain control
onproduction pattern and product quality.
Key Theory’s
The linked theories of international marketing baredescribed ashereby:-
Domestic Marketing: Here the marketing principles are preciselytargeted only
within the confines of home country. A domestic organisation operates its function
domestically only and that is not intended to expand the business globally.
International Trade: This is mostlyapprehensive with the distribution of work
flow among various nations. The keyobjective here is to gain information for influencing
the commercial and monetary conditions over transfer of resourceamong nations and
Balance of Payments.
P 2 Rationaleto expand the company operations in the globalmarket along with
concerned routes.
Pimlico Plumbers is a micro plumbinglocated in London and effectively works inn
the servicingsectorof providing the plumbing services on 365 days of the year. This
organisation is working in the country and planning to grow and expand the
ventureunitsiin the overseas networks other than the home country. Thus, Pimlico
Plumbers is eager to market globallytomake sure theflexibility of organisation's function
along with a consistent and constant flow of revenues and EPS. Thus, it is substantial
to the organisation to gain entry in international markets and operatecertain actions of
marketing there.
Routes to market international
2