International Marketing - Introduction

Added on - 22 Nov 2020

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INTERNATIONALMARKETING
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Scope and key concepts of international marketing..............................................................1P2 Rationale for it to want to market internationally and various routes to market...................2M1 Opportunities and challenges that marketing internationally...............................................3D1 Evaluation of international market........................................................................................4TASK 2............................................................................................................................................4P3 Key criteria and selection process..........................................................................................4P4 Various market entry strategies, including advantages and disadvantages...........................5M2 Market evaluation criteria and entry strategies and make recommendations......................7TASK 3............................................................................................................................................8P5 Overview of key arguments in the global versus local debate...............................................8P6 Product, price, pricing and promotional distribution approach differs in a variety ofinternational contexts..................................................................................................................9M3 Organization should adopt a global or local approach.........................................................9M4 Adapt marketing mix of organization in various international markets...............................9D2 Marketing mix is applied to a range of international contexts............................................10TASK 4.........................................................................................................................................10P7 Different international marketing approaches client organisation can adopt......................10P8 Home and international orientation and ways to assess competitors...................................11M5 Different marketing approaches and competitor analysis..................................................11D3 Recommendations organisations should be structured to increase opportunity.................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONInternational marketing is an application related to the marketing principles in more thanthe one country. Under this marketing activities are integrated as well coordinated across manymarkets of country. An international marketing is to be undertake all marketing activities morethan the country. Technology develops leaps in transportation, financial flows andcommunication among the two countries. In addition to this, globalisation gives platform forseveral organisation in order to establish themselves at the broad level (Akaka, Vargo and Lusch,2013). When firm lead its business at large level, then there is a requirement to it to use theeffective marketing related strategy which will bring productivity as well as growth. This reportis based onCroud Inc. Limited and it want to expand it business at the international level. Themanagement of this organisation develop better strategies which can help in achieving long termobjective in an effective manner. Under this given report mention about concepts and scope of aninternational marketing. Selection process and also key criteria to use at the time of entering ininternational market will also be discussed in given report.TASK 1P1 Scope and key concepts of international marketingInternational marketing enables an organisation to establish them, at broad level whichhelp to enhance efficiency as well as effectiveness of an organisation. This concept is defined asperformance level of all business activities which is designed for plan, direct, cost and promotedirect flow of services as well as products of firm to customers more than the one country inorder to earn more profit (Berthon and et. al., 2012). Under this, firm expand its business in tothe other countries or international market. In context to this, when small company conducts itsbusiness at large level then there is a need to develop better strategies or use effective concept ofmarketing.Croud organisation deals in digital marketing and also provides various services to everyperson such as content marketing, analytical, SEO and social advertising. The main focus of thisorganisation is to develop something new and attractive services with the help of innovation.This company expand its business in Canada and also its business operations. The scope ofinternational marketing given below as above:1
Export-Under this, firm trade its services from one country to other through promotingsimilar on the media and also abiding through rules of foreign and home country. Underexporting shipping of goods and also services from the one nation to the other.Import- IN this, purchasing of services from external sources in national boundaries. TheCroud organisation buy its hardware related services from some of the other countries atreasonable cost (Bertoli, 2013).Contractual agreements-In this, business firm moves beyond domestic boundaries ofcountry. In addition to Croud organisation, it expand its business in to new markets and alsoexpand its customer base to generate more profit level.Joint venturing-It is a scope of an international marketing and management of Croudbusiness firm is able to deal with the other market areas in a proper manner. With the help ofjoint venture, Croud business organisation conduct its business operations with other firms ofCanada which also deal in marketing agency.P2 Rationale for it to want to market internationally and various routes to marketA business entity contains ample number of operational activities which a manager orleader needs to stick together so that to attain all the desired goals and objectives right on time. Ithas been located that international market offers many sort of opportunities to domestic firmswho are looking forward to expand their business in much effective and appropriate manner.Profit maximisation or enhancement in sales is the main aim of an organisation when they try toadd their business at international level (Cadogan, 2012). Croud Inc. Ltd. which is a marketingand advertising company has to look into various aspects in order to grab good position atinternational marketplace in really very short period of time. Some reasons that Croud Inc Ltd.needs to enlarge their business at international level are given below:It has been located that domestic market contains less opportunities of enhancing theirbusiness purpose where organisation can expect less profits and revenues at the sametime. Croud Inc. Ltd. which is a media marketing company uses new and updated toolsand techniques which makes easier for this firm to expand its business at internationallevel in much effective and efficient manner,Croud Inc. Ltd. can spread their business in wider range at international market. On theother hand, domestic market stops a company after a certain period of time when it comesto expanding business because of limited place of enlargement. Therefore, this can be2
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