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SWOT Analysis of Australian Big Four Wine Industry - Report

   

Added on  2020-07-23

11 Pages1972 Words981 Views
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INTERNATIONALMARKETING
SWOT Analysis of Australian Big Four Wine Industry - Report_1

Table of ContentsINTRODUCTION ..........................................................................................................................1QUESTION 1. SWOT Analysis of Australian Big Four Wine Company.......................................1TIMELINE .................................................................................................................................3SWOT Analysis of Australian Wine Industry............................................................................4BIG FOUR Expansion Strategies Worldwide:..........................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8.........................................................................................................................................................9
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INTRODUCTIONSWOT Analysis refers to various internal and external factor that affects the futureperformance of business enterprise. SWOT stands for Strength, Weakness, Opportunity andThreat. This technique focuses on maintaining the balance between micro resources andcompetency of an organisation and macro threats. It helps to identify various approaches adoptedby firm to develop peculiar business model according to the accessible resources and capabilitiesof the company. It represents both positive and negative aspect that affects the businessoperation. This assignment covers the SWOT Analysis of Australian Big Four Wine Industrydepicts their strategies that, they adopted in order top expand its business all across the globe. QUESTION 1. SWOT Analysis of Australian Big Four Wine CompanyAustralian Big Four Wine Company consist of Beringer Blass, Orlando-Wyndham, BRLHardy and Southcorp. From the last 15 years, Australian wine company has hold a major shareof international market on the basis of product range, technological innovation, consistent qualityand reasonable pricing. Following company's have been supported by Australian Wine ExportCouncil which provides them adequate funds for their industry collaboration. Apart from this,cited organisation have also faced various challenges in order to become the major exporter ofwine industry such as reduce dependency on UK market and diversification in their UK market. BERINGER BLASSMerger between Wolf Blass and Mildara in 1991.Acquired by Foster's Brewing Group.Has developed three-channel strategy consists of specialist wine packaging operation,maintaining its traditional channels and acquisition of wine clubs. Announced Joint Venture with Vina Sanata in 1997.In 2000, Foster acquired Californian Company Beringer Wine Estates to strengthen theoperations and functions of Beringer and Mildara Blass.Also, abet the distribution of Mildara Brass brand in the US market. 1
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ORLANDOWYNDHAMObtain two other Australian industry Wyndham and Orlando in 1990.Following acquisition make Pernod fisrt “New World Investment” Industry. Aiming at building single product brand Jacob's Creek.Adding countries such as Chile, China, Argentina and South Africa to their supplychain. Focus on Escalating their distribution in the region of Asia. SOUTHCORPJoint Venture of Penfolds and Lindemans.Focusing on to diversify its market share by eliminating the interference of UK Market. Aim to set up industry in the Languedoc region of France.Main objective is to become world's leading manufacturer of branded wine industry.Declared 50/50 Joint Venture with Robert Mondavi. Also acquired Rosemount which adds high value to its product. BRL HARDYMerger of two big companies Thomas Hardy and Beri Renmano.Enlarge its supply chain by procuring current autonomous distributors. Focusing on building its channel in Continental Europe.Joint venture with, Casa Vinicola Calatrasi(Italy) and Sicilian company with an idea oflaunching its first Italian wine world wide. Another Joint venture with Australian Constellations Brands and Languedoc-Roussillonregion of France in order to reinforce the supply of their product in US market. ◦2
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