This report examines the international marketing strategies of Gousto, a British meal kit retailer, exploring its rationale for global expansion, market selection criteria, entry strategies, and the adaptation of its marketing mix to different international contexts. The report also delves into the global versus local debate, analyzing the advantages and disadvantages of each approach and recommending a suitable strategy for Gousto. Furthermore, the report evaluates various marketing approaches and competitor analysis, providing insights into the competitive landscape and potential challenges Gousto may face in its international journey.