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International Marketing: Key Arguments, Approaches, and Recommendations

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Added on 2023/01/11

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This presentation provides insights into international marketing, including key arguments in global vs local marketing, international marketing approaches, and recommendations for businesses. It explores the product, pricing, promotion, and distribution approach in international marketing. The presentation also discusses different international marketing orientations and their advantages and disadvantages. Additionally, it offers insights into Unilever's global business strategy. The presentation concludes with a list of references on international marketing.

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International Marketing: Key Arguments, Approaches, and Recommendations

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