International Marketing for Airdri LTD

International Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
An introduction to the chosen organisation and give some definitions of international market
besides highlighting the main differences between local and international market....................1
Assess the scope and key concepts of international marketing and explain the rationale for
your chosen organisation to market internationally.....................................................................2
Describe the various routes to international market which your chosen organization can adopt
and which route the company should adopt and why?................................................................3
There are many international markets that an organisation can enter, so evaluate the key
criteria and selection process that the company should use when considering which
international market to enter besides evaluating the opportunities and challenges.....................4
Define and explain what a market entry strategy is, using examples of the different strategies
that are available to an organisation, and include the advantages and disadvantages of each....6
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
International marketing is commonly means to the such sort of practices of marketing which
basically is implemented by the commercial businesses in order to smoothly function the
practices of their business. In simple words this includes a single type of entity in order to
implement as well as developed several different strategy as well as decisions around the global
boundaries. In addition to it this basically also provide assistance to the organization and
constructing several different facilities of marketing around the world, production as well as also
coordinating techniques of marketing as well. Moreover to this the crucial operation of the
international marketing is to assuring that in order to accomplishing the needs and requirements
of the consumers around the world marketing mix of the products and services of the company
need to be evaluated (Hu, 2020). The following report is based on the organizacion airdry
limited. The company was basically founded in the year 1974 and it is having its headquarters in
United Kingdom. Furthermore the following report will cover about the brief evaluation of the
vital as well as scope concept of global marketing and discussion regarding the rationale of this
required to international marketing and also shows several different ways in accordance to
market the products of the company. It will also include regarding the examination of the criteria
and process of selection in order to utilise at the time of focusing on different way to enter the
international market and discussion of utilizing of several different examples and several
different strategies of market entry involving its disadvantage as well as advantages for each.
TASK
An introduction to the chosen organisation and give some definitions of international market
besides highlighting the main differences between local and international market
Introduction of organization
Airdri LTD is among the most well known brands in the United Kingdom thanks to its unique
product which is the hand dryer. The company was created in the year 1974, and the United
Kingdom is where its headquarters are. Selling hand dryers in numerous locations is its major
product or company But also over the time, as this product's popularity grows, organisations are
able to significantly grow their core functions with the help of different product launches and
increased innovation. Additionally, the relevant business determined that there is a competitive

gap in terms of proactively made, energy-efficient, and dependable hand dryers that are suitable
due to its critical innovation in the field of hand dryers (Gbadamosi, 2019).
Definition of international market –
In accordance to the opinion of the Philip kotler global marketing is known to be the societal as
well as managerial method in which a person or the group of people enhance the revenue and
sales of the organization effectively and efficiently. In addition to it the people or the individual
can also provide assistance to the organization in order to detect as well as identify the
requirements and preferences of their consumer base in a very low time period with the
assistance of providing as well as exchanging and creating the product and services which
contains the specific value.
Difference between local and international market
Basis Local market International market
Meaning In this type of the market
which is local market the
actions as well as products of
the organization are function
basically in the geographical
area of the specific
organization.
Whereas in international
market the actions and the
operations of the organization
are basically functioned in the
international and global way.
Government interference In the local market the
interference of the legal
bodies or the government
authorities in the operations
of the commercial business is
very minimum which does
not act as the barrier to the
organization for the long
period of time (Mohtaram,
and Movasagh, 2018)
.
In the global market or the
international market the
interference of the legal
bodies and the government
authority is major high in the
functioning of the
commercial business for the
long period of time and the
organization requires to
follow all the imposed rules
and policies in order to