International Marketing- Amcor Limited

Added on -2020-02-23

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Running Head: International Marketing AMCOR LIMITEDInternational Marketing
International Marketing 1Table of Contents1.0Introduction...........................................................................................................................22.0Summaries from Assignment 2............................................................................................33.0Screening of Market Selection..............................................................................................43.1 Stages of Selection Process....................................................................................................43.1.1 Reason to choose country................................................................................................53.2 Objectives...............................................................................................................................54.0Alternative Market entry strategy.........................................................................................74.1 Alternative target market selection, positioning....................................................................74.2 Market Selection Process.......................................................................................................74.2.1 Alternative entry modes..................................................................................................84.3 Positioning Strategy...............................................................................................................84.4 Alternative Generic Strategies...............................................................................................85 Recommendations.......................................................................................................................105.1 Market entry mode...............................................................................................................105.2 Target Market.......................................................................................................................105.3 Positioning Strategy.............................................................................................................105.4 Generic Strategy...................................................................................................................10Conclusion.....................................................................................................................................11
International Marketing 2References......................................................................................................................................12
International Marketing 31.0IntroductionThe basic business activity performed by Amcor Limited is the packaging of unique types of goods. From flexible to the inflexible plastic packaging is provided to various companies in order to provide them sustainable management of the companies’ products. Its headquarters is situated in Australia and for the growth and expansion purpose; they are planning for the expansion of the business. For the same purpose, Mexico is selected and in relevance, to the market situation of the Mexico, appropriate measures will be analyzed before adopting this placefor the expansion. Under this report, all the realistic market entry options available in Mexico will be discussed in order to attain organizational goals and objectives. Apart from this, advantages and the disadvantages will also be discussed in relevance to select an adequate market entry option with a view of long run survival in the Mexico. As Amcor Limited is involved in the packaging field hence; the most appropriate way to reach the success in the new market conditions will be setting up their business outlet nearby to the industrial area of the chosen market. This will help the industrialists to reach to Amcor Limited easily and the chancesof getting contracts of packaging from the new market will be more. The activities performed by the Amcor Limited helps them to fall down in the B2B type of business market. Amcor Limited helps the other organizations, generally manufacturing organizations in packaging their finished goods through various types of packaging as required by the product or the organization.
International Marketing 42.0Summaries from Assignment 2In the first part of this assignment, market factors and the opportunities available in the Mexico were discussed in order to set up a unique position in the business environment of the particular place. Adequate risks and the opportunities were discussed with the help of competitive analysis,market analysis, and the organizational environmental analysis. This was performed with a view to understanding the organizational position adequately in the Mexico (Fletcher & Crawford, 2013). Apart from these factors, Amcor Limited's strengths, weaknesses, opportunities, and the threat factors were discussed with various methodologies such as Porter's five forces, BCG matrix, and value chain analysis and through the SWOT analysis. While evaluating all these factors in relation with the Amcor Limited, it was analyzed that the legal system of rest world except the Mexico differs a lot (Kaufmann, Czinkota & Zakrzewski, 2015). Various rules and regulations come along in the path while establishing their effective position in the Mexican market with a view to getting involved in the B2B type of organization. Apart from this, it was analyzed while developing the path to enter into Mexican market for performing the business functionalities; Mexico has the most attractive market across the globe in terms of expanding the business with a view to increasing the profitability of the organization. Along with these factors, management of the Amcor Limited performs the marketing mix functionality in order to attain maximized profits. While developing the international marketing plan for the Amcor Limited, it was analyzed that their number of organizations are available which are involved in the same process as Amcor is involved. In this industry, the main success motive is providing adequate qualitative packing. This assures the manufacturers in relevance to their products' safety. Price is a great factor which influences the customers. Hence, Amcor Limited has also analyzed the
International Marketing 5factors relating to the price to set the price of their products as minimum as possible in order to attract a high number of consumers (Knight, 2015).

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