Marketing Plan for Pure Gym

International marketing
and sales

INTRODUCTION
Marketing plan helps in developing sales of company to great extent. It is the tool that
gives benefit to business unit in raising number of buyers of organisation. Effective marketing
planning aids in creating competition in market. Report is about marketing plan for Pure gym.
Marketing plan helps gym to earn a competitive advantage over their competitor and expand
activities of the business at large scale. In this report pure gym is going to mend low matrix to
develop their value and use porters chain to analyse their organization effectiveness. Swot
analysis is the great technique that help firm in knowing their strength and weakness and
marketing objectives of Pure gym are prepared clearly that help them in development of
business. Strategic marketing planning always gives positive result to firm, great planning
supports in generating sales and gaining competitive advantage to firm.
TASK 1 MARKETING PLAN
Pure gym is one of the leading gym in JAPAN. and technologies which are helpful in
raising number of customers.
1.1 Value proposition
Mendelow's matrix
Matrix help to analyse power and interest and also to fulfil need and wants of
stakeholders to keep them satisfied with effective products and services.
Creating a Grid map of stakeholders
Pure gym need to make their stakeholders satisfied by providing them all the details
related to their services and products being offered (Gratton and Kokolakakis, 2017.). They need
to provide regular data about their business so attract them towards organization working.
Creating an action plan
PureGym has aim to engage stakeholders with their services and make efforts to satisfy
them effectively. Company need to engage with them and talk to ensure that they are satisfied
with companies products and services.
Mapping your stakeholders early on

Pure gym need to analyse stakeholders impact on business strategy and develop effective
communication for development of their organization(Chekhovska, 2017.) . Company need to
develop effective communication with their stakeholders to make them satisfied and analyse
their wants and desires.
Moving between quadrants
Company need to manage communication with their stakeholders to keep them satisfied
and increase profitability of company.
Porter's value chain
Inbound logistics
PureGym need to bring raw materials that help them in improving product effectiveness
and develop quality products. Quality raw materials are helpful in providing effective products to
their customers for making them feel good and satisfied.
Operations
In this PureGym need to take proper care on their operations department because they are
going to develop their raw materials into finished products and need to analyse that they meet
quality standards.
Outbound logistics
In this PureGym after development of their finished goods like machinery send them in
their different branches so their customers are able to use those services effectively. In order to
develop positive image of the PureGym it is important that all products are delivered on time.
Marketing and Sales
Company need to develop effective marketing strategy to gain attention of buyers and to
increase sales of organisation (Mosey and Kirkham, 2017). Marketing is done properly so that
company able to raise business profitability.
Service
Company also need to provide after sales service. Like if a client pay fees for one year
then pure gym need to provide proper assistance to their clients.