International Marketing: Approaches, Mix, and Orientation

INTERNATIONAL
MARKETING

TABLE OF CONTENT
 Introduction
 Difference between global and local marketing
 Marketing mix in international context.
 International marketing approaches
 Compare home and international orientation.
 Conclusion
 References

INTRODUCTION
 International promotion is considered to be those conduct which brings
about from the borders. In straightforward terminology, this incorporated
the substance in creating one or more promoting choices over national
boundaries. In addition to that, their complex joins are shaping the
manufacturing as well as the marketing of the business abroad and the
arrangement plans which have subsequently been showcased on the
market upfront.

OVERVIEW OF ORGANISATION
 Airdri is one of the most thriving scale hand dryer producers for over a
long period of 45 years. It was established in 1974 and resided in its
headquarters in Oxford, UK.
 Its center of commerce has continuously been the hand dryers and
presenting the made house technology has given them a curiosity to
investigate modern development zones. Since 1980 inside the brand
equation framework, there has been the forefront to lifting the innovation
segment in expansion for the advancement for its protected lift.
