International Marketing: Approaches and Strategies for Expanding Business Globally

International marketing

INTRODUCTION
The international marketing is the procedure of exchanging goods
across the world for meeting the requirements of the customer.
International marketing allows the entrepreneurs to start their
venture in global areas and this is also known as global marketing.
The aim of international marketing is to analyse the target market
of the foreign country and helps in identifying the various global
opportunities. International marketing is the strategy which is
adopted by each company for expanding their business globally so
as to earn more profit margin and revenue (Samiee, 2020).

MAIN BODY
An overview of the chosen organisation in context of their current
market and performance
 Street Light is a UK based organization and it is a local social network that
helps the British individuals in connecting with the nearby
organizations,businessness , groups and residents.
 The company was established by an entrepreneur as well as a software
developer Matt Boyes.
 The company was established on 16spetember in 2011 and it a local based UK
company.
 The company provide quantitative fieldwork services, including exit interviews,
hall tests, mystery shopping, face to face panels, door to door and
on street interviews.
 Street Life helps in providing solutions that supports in getting as close as
possible for the customers in analyzing the context nature and instigating
strong real time communication.

Local marketing v/s global marketing
 Local marketing refers to the
marketing within the national
boundaries. Marketing to the
limitations where scope is
limited. It is much more
focused because it has
smaller target audience.
 Commercialization of goods and
services are limited to local
market only.
 Here company face only one set
of economic, competitive
market issue, needs to deal
only one set of customer.
 Global marketing means creating
international strategies to expand
business. Expanding the reach of
business across the globe and
operating and managing the
market at large.
 Commercialize in the way that it
offers goods and services to the
worldwide.
 Create different strategy for the
product or service for entire
market.
 Here deep research is needed as
market is broad knowledge about
the market could be less.