International Marketing: Global vs Local Debate, Market Performance, Marketing Mix, Approaches, Competitor Analysis, and Recommendations for Arcadia Group

INTERNATIONAL
MARKETING
TASK 2

TABLE OF CONTENT
 Introduction
 key arguments in the global versus local debate
 Current market performance of selected organisation
 Product, price, pricing and promotional distribution approach
differs in a variety of international contexts
 How the marketing mix is applied to a range of international
contexts
 various international marketing approaches
 Compare home and international orientation
 various marketing approaches and competitor analysis
 Conclusion and recommendation for the company
 Conclusion
 References

INTRODUCTION
 International marketing is defined as the practice of
conducting company's operations beyond country boundaries.
'Global marketing' is another phrase for it. Communications
and social boundaries are decreasing in this day of fast
technology advancement, resulting in an increase in the sector
of work, that results in higher in global marketing strategies.

KEY ARGUMENTS IN THE GLOBAL
VERSUS LOCAL DEBATE
 In order to fulfill its declared aim, a commercial company
does many duties. Every company's operations are carried out
in a specified manner. This understanding aids in the
improvement of business policies that aid in the achievement
of a specific aim and goal.
 Managers should examine an institution's domestic and global
influence since it allows them comprehends the marketplace.
The accompanying table depicts the differences between
domestic and global existence: